“Kendall for ABOUT YOU” finally releases its fall/winter drop with a very personal campaign: Kendall takes her fans back to her childhood dream: living on a ranch.
The online fashion store ABOUT YOU presents its main and therefore second launch with Kendall Jenner, the famous fashion icon.
The fall/winter drop consists of over 40 limited and elaborate pieces, made from high quality materials and with a strong fashion focus. All pieces are once again inspired by Kendall’s own style. A special detail of the campaign is that Kendall invites us to a very personal place: a horse ranch.
“Kendall for ABOUT YOU” is available exclusively from December 4, 2021, 6 pm (CET) in all 26 ABOUT YOU stores in Europe.
After the great success of the first teaser drop in July this year, ABOUT YOU and Kendall Jenner launch the main drop for fall/winter. The new campaign was shot on a horse farm in Los Angeles and presents the young model in a very personal setting: with ABOUT YOU, she goes back in time and reveals her safe place to her fans.
While the first drop included Kendall’s favorite pieces for everyday wear, this second drop has been expanded to include more fashionable pieces for special occasions like a suit, or burgundy leather pants alongside more comfortable basics. “The pieces are once again numbered with a unique code that includes Kendall’s birthday, making the launch more personal,” says Julian Jansen, the brand’s content director.
The location of the shoot is in L.A., very close to Kendall’s childhood neighborhood, resulting in a strong personal and emotional connection for the model. “I’m definitely a tomboy and I love everything about this drop because the pieces are really the basics that I wear in my daily life.”, she explains. The result is a very personal campaign with all these strong feelings photographed by internationally renowned Zoey Grossman. Creative direction is provided by Donald Schneider Studio.
The exclusive models will be available from December 4, 2021 in the 26 ABOUT YOU European online stores, in sizes 34 to 44. The price range goes from 21 £ to 170 £. Fans who sign up on the About You site will have early access to the drop 24 hours before the official launch.