Bringing together traditional craftsmanship and contemporary design, Yelli Jewels creates a dialogue between cultural heritage and modern elegance.
Founded by Samia Benbrahim, this Moroccan brand designs neo Amazigh jewellery in 925 sterling silver, drawing inspiration from the symbols and adornments passed down through generations. Each creation tells a story, celebrating ancestral craftsmanship and a cultural identity that the brand seeks to preserve through timeless pieces.
Moroccan craftsmanship at the heart of every creation
Yelli Jewels‘ jewellery is entirely handmade in Tiznit, a city in southern Morocco historically renowned for its Amazigh silversmithing. The brand works with artisans who have been crafting silver for over 30 years, preserving traditional techniques while giving them a contemporary expression.
Throughout its collections, the brand reinterprets symbols that Amazigh women once wore as forms of protection, markers of social status or signs of wealth. Fibulae, rosettes and antique coins become sources of inspiration for jewellery that retains its symbolic significance while embracing a contemporary aesthetic.
This approach gives rise to distinctive jewellery in which every detail carries meaning. Far more than simple accessories, Yelli Jewels’ creations offer a way to wear a piece of heritage and pass down a story through jewellery. This creative vision has attracted the attention of renowned publications, including Vogue Arabia and ELLE Maroc.
The Amazigh rosette bangle, our favourite piece
Among the brand’s creations, the Amazigh rosette bangle stands out for its elegance and rich symbolism. Priced at €190, this 925 sterling silver piece reinterprets traditional ornamental designs through a silhouette that is both refined and distinctive.
At the heart of its design, the rosette holds particular significance. A symbol of the sun and the cycles of life, it evokes movement, renewal and continuity. Its delicate detailing gives the bangle character while allowing it to complement a variety of styles.
Worn on its own to highlight its distinctive design or layered with other jewellery for a more expressive look, this bangle perfectly embodies Yelli Jewels’ philosophy: bringing Amazigh heritage to life as a source of inspiration for contemporary design.
Yelli Jewels, heritage to wear every day
Through its handcrafted creations, Yelli Jewels offers a different perspective on jewellery: as an object of heritage, rich in meaning and deeply rooted in culture. It is a creative approach that celebrates Moroccan craftsmanship while giving it a place in contemporary design.
Follow us on Instagram