LONELY PLANET is a collection of aspects of our current being.Focused on the essentials and the strong need to simply feel good !
SIMONE WILD was founded in 2017 with the idea of creating velvet socks. A love for the material led to the expansion of the product line to include a lingerie and hosiery line.
Strong colors, minimalist cuts and a comfortable feel are the basis of each collection. Simone’s ambition is not fast fashion, she wants to establish a constant range of styles that vary and grow to allow for multiple ways of styling and can be combined effortlessly. Fair production in Germany and fabrics of European origin are always at the heart of the brand.
It is a bundle of emotions, from hiding to dancing, from strength to fear. A search for that supernatural energy that protects us. Feeling confident often comes from something we are used to. Creating the highest level of well-being with a large dose of pleasure is the challenge that takes us to our own magical place.
Keep your LONELY PLANET and recreate rather than overtake your own reality. The AW21 collection focuses on the core of SIMONE WILD. Escape to discover !