Rituals expands its olfactory universe with two complementary collections: The Founder’s Collection and Aeonian.
The first celebrates the joy of everyday moments through eight luminous and expressive eau de parfums. The second explores the world of fine perfumery with eight unisex creations designed to leave a lasting impression. Together, these collections reflect the brand’s ambition to transform fragrance into a sensory experience closely connected to emotions and memories.
The Founder’s Collection, fragrances to celebrate everyday life
Created by Raymond Cloosterman, founder and CEO of Rituals Cosmetics, together with his family, The Founder’s Collection invites us to rediscover happiness in life’s little pleasures. Developed in collaboration with dsm-firmenich, the eight eau de parfums feature innovative technology that allows each composition to develop differently on the skin, with a lasting fragrance of up to twelve hours.
The collection offers a range of olfactory signatures to suit different preferences. Aura Blossom combines mandarin, rose and salt crystals in a luminous accord, while Silent Waters embraces the freshness of bergamot and aquatic notes. Love Whisper envelops the skin in neroli and white musk, while Himalaya Bloom blends peach, rose and musk.
For more distinctive trails, Inner Flame combines creamy pistachio, lychee and tonka bean. Spice Pulse brings together juniper, sage and amber, Velvet Heart explores the harmony of cardamom and vanilla, while Silver Suede combines blackcurrant, suede and sandalwood. Available in 15 ml bottles priced at €24.90 and 50 ml bottles priced at €59.90, these fragrances offer an accessible approach to perfumery.
Aeonian, a new expression of fine perfumery
With Aeonian, a name inspired by the concept of eternity, Rituals takes another step forward in its olfactory journey. This collection of eight unisex fragrances, created in collaboration with renowned perfumers, focuses on precious ingredients, sophisticated compositions and a lasting fragrance of up to twenty four hours.
Acqua Verve, composed by Élise Bénat, combines Sicilian lemon, neroli and guaiac wood. Everlasting Oudh, created by Ilias Ermenidis, brings together the intensity of oud, the depth of coffee and the vibrancy of raspberry. Rose Veil, composed by Frank Voelkl, reinterprets the floral accord with black tea and sandalwood, while Solar Bloom illuminates white jasmine with mandarin and Dreamwood®.
The collection also includes Suave Musk, Velvet Vanilla, Amber Addiction and Santal Signature, four interpretations exploring musky, vanilla, amber and woody facets of perfumery. Priced at €28.90 for 15 ml and €79.90 for 60 ml, Aeonian is designed for fragrance enthusiasts seeking sophisticated compositions and distinctive, long lasting olfactory signatures.
Beyond its compositions, the collection highlights responsible sourcing, notably through a partnership with white jasmine producers in Tamil Nadu, India.
Fragrance as a vehicle for wellbeing and positive change
For more than 26 years, Rituals has placed fragrance at the heart of its identity, drawing inspiration from ancient traditions and ingredients from around the world. This philosophy extends to its 10% for impact programme, through which the brand commits to donating 10% of its net profits to initiatives supporting the wellbeing of people and the planet.
The two collections reflect this ambition through distinct commitments. Aeonian supports initiatives focused on protecting marine ecosystems and ancient forests, while The Founder’s Collection contributes to social causes, including those supported by UNICEF.
Two collections, one shared vision of fragrance
With The Founder’s Collection and Aeonian, Rituals offers two ways to experience perfumery: one centred on the simple pleasures of everyday life, the other on the expression of timeless elegance. Combining accessible compositions, precious ingredients and responsible practices, the brand continues to explore the emotional power of fragrance. It is an invitation to choose a perfume not only for its trail, but also for the sensations and memories it evokes.
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