It was a daring move: Ice-Watch, the brand that is sending colourful time signals around the world, is now hijacking the codes of Haute Horlogerie !
The ICE boliday collection was born to democratise them with chic and offer them with impertinence. Not one, not two, not three, but all the codes of luxury watchmaking are brought together in this collection, reinterpreted with the optimism and chromatic freedom at the heart of the Ice-Watch DNA.
The ICE boliday’s design is instantly recognisable: curved without being round. A “tonneau” case! A shape never before seen in access-price time measurement, and a conceptual breakthrough that is already the hallmark of the ICE boliday.
A richness with details
Luxury and refinement for the eyes: the aluminium case hugs the wrist, the contrasting or tone-on-tone bezel is punctuated by sparkling steel screws, and the dial combines a sense of depth with a trio of sunray counters (day, date, 24-hour display). With its play of surfaces, glaive skeleton hands and second hand, delicately bevelled two-tone baton hour markers and Miyota Japanese multifunction movements, the ICE boliday is a pleasure to wear.
Stylish at all times – “business & holiday”
The ICE boliday comes in 13 ultra-feminine shades that are remarkably subtle thanks to the soft patina of the anodised aluminium. The broad palette means it can be worn at work or at play. From executive suit to evening wear, it’s got it all! At a price of just euros 169.
B for business, but also B for buzz…
The ICE boliday is the embodiment of this new creative spirit that is reinvigorating the world of entry-level quartz watches. For Ice-Watch, it is more than just a collection: it marks the start of a new era after 17 years of existence and two major designs, the iconic Forever and the refined ICE. Other women’s, men’s and children’s models will be arriving soon: all in the same inventive vein!
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