September marks the return of routines, busy schedules and new goals. Between getting back into exercise, demanding working days and a desire for change, the new season is an opportunity to find a new rhythm.
With this in mind, CELSIUS® returns with a range of sugar free energy drinks*, designed to complement active lifestyles. The KODD team tested three flavours and one stood out in particular: Sparkling Strawberry Passion fruit, our favourite.
A range designed for active lifestyles
Guided by its LIVE. FIT. GO.™ mantra, CELSIUS® embraces an approach that combines movement, energy and an active daily routine. The brand is aimed both at people getting back into exercise and those juggling meetings, travel and multiple projects throughout the day.
This proposition also reflects changing consumer habits. According to NielsenIQ, the sugar free energy drinks segment in France grew by 60% year on year. In 2025, 43% of French consumers also reported that they were looking to limit their sugar intake.
CELSIUS® therefore focuses on a sugar free* drink while offering recipes with fruity and refreshing profiles. The range includes Sparkling Kiwi Guava, Sparkling Strawberry Watermelon, Sparkling Raspberry Peach, Sparkling Mango Lemonade and CELSIUS® Peach VIBE™.
The formula also contains seven vitamins, including B2, B3, B5, B6, B7, B12 and C, which contribute to normal energy yielding metabolism. Caffeine contributes to increased alertness and improved concentration.
The KODD test: our favourite is Strawberry Passion fruit
To get a more concrete feel for the range, the KODD team tested three different flavours. The verdict is in: Sparkling Strawberry Passion fruit is our favourite.
The combination of strawberry and the tangy notes of passion fruit creates a particularly enjoyable flavour profile. The strawberry brings a fruity and accessible dimension, while the passion fruit adds a livelier touch. Together, they make for a refreshing combination that works particularly well during a busy day.
The other two flavours we tested also offer an opportunity to vary the experience, but the strawberry and passion fruit combination was the one that stood out most for us.
A new season centred around movement with Celsius®
With CELSIUS®, the new season becomes an opportunity to bring more movement into everyday life, at your own pace. The brand offers a sugar free* energy drink that reflects changing consumer expectations while retaining a strong focus on enjoyment.
For the KODD team, one flavour clearly stands out from this tasting: Sparkling Strawberry Passion fruit. Fruity, tangy and refreshing, it could well become one of our go to choices for autumn 2026.
(*) Sugar free energy drink. CELSIUS® contains 7 vitamins that contribute to normal energy yielding metabolism.
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