The wedding season is evolving, driven by a generation that wants to celebrate its union with authenticity and individuality. Today, the traditional white wedding dress is no longer the only option considered.
Future brides are looking for contemporary silhouettes, exclusive pieces and accessories that they can continue to wear long after the big day. In this context, FARFETCH and VIVAIA are presenting two complementary collections that respond to the changing expectations of brides and their guests. Combining exclusive luxury creations, romantic designs and footwear created to blend elegance with comfort, these new collections represent a freer and more sustainable approach to bridal fashion.
FARFETCH celebrates modern brides with exclusive creations
As a leading name in luxury fashion, FARFETCH unveils an exclusive selection designed to accompany contemporary brides and their guests. This collection brings together creations by Aje, Simone Rocha, Maria Lucia Hohan and Nina Ricci, four fashion houses offering their own distinctive interpretation of elegance.
Future brides can discover gowns that move away from traditional conventions, embracing architectural silhouettes, romantic volumes and minimalist sophistication. This evolution reflects the new sources of inspiration shaping women’s choices, influenced by cinema, cultural references and the iconic style of celebrities. According to Doralice Belli, Head of Merchandising at FARFETCH, designers are now responding to the desires of customers who want to express their individuality rather than simply follow traditional expectations.
The guest collection also highlights a wide variety of silhouettes. Aje’s pastel ruffled dresses are showcased alongside Maria Lucia Hohan’s fluid metallic creations, while Nina Ricci presents minimalist designs in delicate shades of blue and pink. A selection designed to suit every celebration, from countryside weddings to the most sophisticated receptions.
To make last minute preparations easier, FARFETCH also offers its FARFETCH First service. This provides next day delivery across Europe on a selection of exclusive pieces, offering a valuable solution for unexpected invitations or last minute outfit changes.
VIVAIA focuses on comfort without compromising refinement
While the dress naturally captures everyone’s attention, footwear plays an essential role in the success of a wedding day. With its Summer 2026 Lace Collection, VIVAIA demonstrates that it is now possible to combine aesthetics, comfort and durability.
Inspired by the organic beauty of leaves and their intricate structures, this collection combines delicate lace with the comfort technologies that define the brand. Cushioned insoles, enhanced support and flexible materials allow brides to move comfortably throughout the ceremony and celebrations.
The collection includes several styles suited to different preferences. The Addison slingback heels stand out with their elegant silhouette and 6.5 centimetre heel, while the Scarlett kitten heels prioritise long lasting comfort thanks to their lower heel and APMA recognised design. The Cristina sneakerinas offer a modern alternative, ideal for outdoor weddings thanks to their lightweight construction, flexibility and easy portability.
Those who prefer ballet flats can also discover the Margot Mary Jane, Aria 5° and Azura styles, which combine lace details, comfort and elegance. Designed to be worn well beyond the wedding day, these shoes are suitable for both ceremonies and everyday occasions.
A more sustainable and personal approach to bridal fashion
Through their new collections, FARFETCH and VIVAIA perfectly illustrate the evolution of contemporary weddings. Future brides are increasingly choosing pieces they can wear again, designs that reflect their personality and accessories that combine style with well being.
Between exclusive couture creations, modern silhouettes and footwear designed to last, these two brands offer a vision of marriage that embraces sustainable elegance, where romance is expressed through freedom and modernity.
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