Fairytale.eco is an e-shop built around a promise : to list only ethically and ecologically certified products, with a commitment to transparency on materials, origins and working conditions.
All products at fairytale.eco are made from natural materials, recycled fibres, certified organic cotton or eco-innovative materials. You can be sure of an ethical production thanks to the labels of the brands such as Global Organic Textile Standard, Fair Wear Foundation, FairTrade.
The aim of the e-shop is to offer clothes for women who assume their style and are concerned about the planet. The online shop already has more than 50 brands such as Olly lingerie, Belle de jupe, Thinking mu, Armedangels, Brava Fabriks, etc.
What kind of clothes does Fairytale.eco offer ?
Fairytale.eco offers you many ethical and ecological products for women that will allow you to dress from head to toe. This e-shop gives you the possibility to complete your responsible dressing with all kinds of items such as hemp jumpers, linen shirts, organic cotton trousers, panties and t-shirts, recycled fiber swimming costumes, upcycled leather shoes and many others.
The founders of the e-shop encourage every step towards eco-responsible fashion. We advise you to start with a simple organic cotton t-shirt to test the quality, durability and well-being of your new responsible purchase. Check out all of their organic t-shirts and find the missing piece for your ethical wardrobe!
Why are organic t-shirts really organic at fairytale.eco ?
Organic cotton is a natural, vegetable-based and environmentally friendly material for clothing. Cotton is today the most used raw material in the fashion industry. Fairytale.eco has chosen to use certified organic cotton in order to reduce the environmental impact of this raw material as much as possible and to ensure ethical production:
The cultivation of organic cotton requires up to 90% less water than the cultivation of traditional cotton. Moreover, it is grown without insecticides, pesticides and chemical fertilizers.
To ensure that your organic T-shirt is truly organic, fairytale.eco relies on certifications. These certifications allow you to be sure that the organic label is not used for green washing. There are several reliable and recognised labels such as the GOTS label. This label guarantees that your organic T-shirt contains at least 95% certified organic fibres and also verifies that the cotton remains organic and ecological throughout the production chain. There are also other labels such as Faitrade cotton or OCS which also guarantee that your clothes are really made of organic cotton.
Fairytale wants to become the reference e-shop for eco-responsible fashion and has managed to gather more than 50 eco-responsible brands in less than six months and its co-founders hope to be able to offer you 100 by Christmas 2021. A great business to follow closely !