The designer of the brand Clash Concept, Mehdi Kasraoui, will launch on May 20, 2019 a crowdfunding campaign on Ulule.com, in order to reap the necessary funds to launch its new collection of jewelry and decorative works made with recycled glasses.
The objective of this fundraising is to introduce the creations to a largest audience, investing in communication, and developing a new collection. For their part, donors will have 40 days to participate in the growth of this innovative brand, by buying the « works » they like, in exclusive pre-sale at advantageous prices for the launch.
In 2009, when it was created, the idea was to use recycled glasses to create decorative art and jewelry. Clash Concept allows to give a second life to the thousands of pairs of glasses that sleep in the drawers.