The stars of the SALVATORE FERRAGAMO MEN’S CAPSULE embark on an Italian journey characterized by sophisticated cinematic environments. Three mini films and a series of compelling images promote the iconic new eyewear collection within the context of art and the curiosity of discovery; the perfect synthesis of the Salvatore Ferragamo brand heritage.
A series of close-ups transform the new glasses into windows or cameras focused on the quintessential Italian landscape and lifestyle. Hidden glimpses of iconic monuments and historical references recall the fashion house’s details in a subtle interplay of vintage and modern contexts. A naturally sophisticated and timeless style embodied in different ways by the stars of the campaign: two different men, one elegant, the other more casual, united by their love for beauty, and their individual style.
The new collection is presented within a cinematic language that creates suspense and invites one to enter a world of visual emotions spanning various communication channels. To discover absolutely !