Puig offers an educational tool reserved for beginners and experienced in perfumery. It is called Wikiparfum. The perfume multinational is working with Fragrances of the World to make all the necessary information available on 20,000 juices.
Digital Innovation Library
The digital library gives access to olfactory families, the creative nose, the origin of the raw materials of your favorite perfumes as well as fragrances with similar ingredients. Internal search engines are optimized for easier navigation.
Each information provides users with an opportunity to deepen their knowledge through links to more developed levels of the platform’s encyclopedic content.
There are 1,000 brands listed on the shelf and 1,400 detailed ingredients. The different families of fragrances are available: flowery, citrus, woody, aromatic, etc. A chromatic representation of the ingredients contained in the formula of the selected perfume allows one to visualize it even before trying it. Then, by scanning the barcode on the perfume packaging, you can discover its exact composition and all the useful information.
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Creating an olfactory profile
We can create an olfactory profile to receive personalized advice. Scientific criteria and expertise in perfumery guarantee precise results. The WikiParfum algorithm uses the database and your personal preferences. Thus, Puig presents the fragrances that best suit your personality and needs. The app is also available on Google Play and App Store.
Wiki Parfum is the perfect tool to give a made-to-measure gift to your loved ones. Just know the aroma, olfactory family or preferred ingredient of the recipient of the gift. The beauty group intends to democratize the perfume industry thanks to the 7 languages available and it continues to increase its turnover.
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