For the launch of its fifth collection, À Moi Paris aims to change people’s vision of the relationship between sustainable development and the fashion industry. Two major projects in this regard are in progress: up-cycling and collaboration with a fashion school. The aim is to educate students about this.
As a conscious brand, À Moi Paris creates by mixing the influences of modern society while keeping traditions. As the pioneer of LazyWear, they design pieces that are easy to wear and comfortable while remaining chic and modern and above all timeless. It is a way of expressing our rebellious and lazy nature. The brand targets all these women who live at 100km/h in a discreet and versatile style for any occasion.
And as the founder says, « The purpose of art, for me, is to break the rules, to behave badly. It’s my aesthetic, clothes are a form of expression. I would like to be able to share with you all the rumblings in my head that have led me to this point, however, I prefer to be painted rather than described, I prefer to talk about myself through my clothes ».