UGG launches collaboration with Feng Chen Wang

This new collaboration between the Californian shoe brand and the Chinese fashion designer is staged in a campaign confronting opposing natural elements such as sand and ice.

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Global brand UGG®, based in Southern California, and acclaimed Chinese designer Feng Chen Wang are delighted to launch their collaboration, which features a campaign that contrasts ice, which represents winter, with sand, often associated with summer. This mix represents harmony in deconstruction, inspired by the UGG x Feng Chen Wang shoes. Unisex and wearable in all seasons, the brand’s classic boots can be transformed into sandals.

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ss ugg x feng chen wang sandal kodd magazine mode

Designer Feng Chen Wang has an experimental and authentic approach to fashion, which she herself describes as “future-modern”. Reconciling UGG’s iconic identity with her own multi-dimensional aesthetic, the UGG® x Feng Chen Wang collaboration deconstructs the most timeless design of the UGG® brand – creating a new version of the classic UGG® boot silhouette characterised by harmonious contradictions and suitable for both summer and winter.

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The shoe features two modular elements – a buckle-fitting sandal and a comfortable sheepskin boot lining – that can be worn together or separately for three-in-one functionality.