The Parisian brand SIMPLIFIER starts the spring with a new minimalist, modern and genderless capsule collection.
Simplifier is a young Parisian brand that was born in 2020 during the first confinement. The leitmotiv of the brand is the simplification of the wardrobe. Casual clothes for a timeless and contemporary style. The concept is developed around a garment, the shirt. The unisex garment par excellence. SIMPLIFIER elaborates it in a casual cut declined in different fabrics and colors adapted to the wardrobe of all.
With the intention of creating minimalist and quality basics, the polo shirts and t-shirts are made of GOTS certified organic cotton. The brand does not define itself as “ecological”, but it is very respectful of the environment. In the production of sweatshirts, for example, we have 15% of recycled materials. SIMPLIFIER‘s strength is its unisex DNA, which responds to the needs of an evolving market. Genderless style is becoming more and more prevalent, and while it has long existed in the daily lives of those who have a free eye for fashion and don’t make gender distinctions when it comes to style, it’s only in the last few years that it’s become more consolidated. The concept is certainly in the air and can be interpreted in many ways and adapted to the most varied needs. The idea of a wardrobe that can become “couple” is exquisitely avant-garde.
To inaugurate the new season, SIMPLIFIER creates a new capsule that, true to the brand’s style, gives a nod to streetwear. A brand new shirt available in white or black, organic cotton t-shirt in blue, grey and green. New accessories complete the outfits like the canvas tote bag, a must for urban life and a lily of the valley scented candle, another must have in the homes of Parisians. Perhaps in the near future we will see an expansion of the range of accessories and lifestyle items.
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