To simplify : to make something simpler, less complex, less complicated.
The concept of the brand, created in Paris in 2020, is to offer a collection of clothing that has a true sense of simplicity, without falling into the commonplace.
Simplifier‘s main mission is to offer a wardrobe for everyone. This means unisex, must-have and timeless pieces inspired by minimalism.
The latter is a fashion trend, which developed in the 1990s. Minimalism is characterised by the elimination of everything that seems to have become useless: ornamentation, details or colours. “Less is more”, Mies van der Rohe’s slogan, best expresses the message that Simplifier aims to communicate: simplicity overcomes excess. Minimalism is visibly present in the ideas of the brand, which seeks to propose a simplification of clothing, as it was originally intended.
One example of this is the star piece in Simplifier: the shirt. The first shirt appeared in 1871 in London and evolved over time. It was mainly considered to be underwear, whereas today it plays a fundamental role in everyone’s wardrobe. At the time, the shirt was simply designed as workwear for men, but today it is considered unisex par excellence.
Simplifier creates as its first pivot garment the shirt “Pablo”, available in two colours, black and white. This item of clothing incorporates all the essence of a brand that does not seek excess, but bases its DNA on simplicity. The basic shirt now has two other variations: with the Simplifier logo written in capital letters on the shoulders, or with a dove on the side of the heart.
The manufacture of each article is dictated by the high quality that the brand wants to transmit, following the trend of the times and creating basic garments with a modern touch. The added value of Simplifier is the limited edition. All garments have a limited stock.
T-shirts, polo shirts, shirts, tote bags… these are the essential elements of a perfect wardrobe and Simplifier has them all.