The It-Bags of 2025: between heritage and modernity

The era of it-bags has never been so vibrant, with iconic models being reissued and new designs being created to meet the demands of the modern world.

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Every season, fashion sees the emergence of handbags that have become must-haves, true symbols of refined craftsmanship and adaptation to contemporary trends.

Why do certain bags become icons?

It-bags are more than just functional accessories: they embody an era, an aesthetic and a certain vision of luxury. Models such as the Birkin by Hermès, the Lady Dior or the Baguette by Fendi have made history by establishing themselves as timeless pieces, sought after by fashion enthusiasts and collectors alike.

There are several reasons for this phenomenon:

• A recognisable design that spans the decades.
• Handcrafted quality that guarantees longevity and increased value over time.
• A cultural craze, driven by celebrities, street style icons and exclusive collaborations.

Bag trends in 2025

This year, brands are focusing on versatility, practical formats and a touch of revisited minimalism. Several trends are emerging:

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• The mini format: bags are shrinking in size, favouring a compact, elegant style.
• Vibrant colours: bright shades dominate, from electric green to fuchsia pink, contrasting with the ever-popular nude tones.
• Responsible leather and alternative materials: the emphasis is on eco-responsible processes and innovative materials.
• Chains and metallic details: adding a sophisticated touch to the silhouettes.

In this spirit, Sandro is unveiling the Small Tangoso for Spring Summer 2025, a revisited version of its emblematic model. This bag is in line with the trend towards compact formats, while offering colourful variations in keeping with the dopamine dressing trend, which emphasises the positive psychological impact of colour.

A new golden age for it-bags

The year 2025 marks a harmonious fusion between heritage and modernity, with luxury brands reinterpreting their classics while adapting to new fashion aspirations.

With their practical formats, responsible materials and bold aesthetics, this generation’s it-bags are becoming much more than mere accessories: they reflect an era on the move, oscillating between nostalgia and the avant-garde.

Whether you opt for a timeless model or a resolutely contemporary piece, the handbag remains the expression of a style and a personality, asserting more than ever its status as an essential fashion icon.