Lucie Brochard.võ is a French luxury fashion brand named after its designer, driven by her vision.
Drawing on a tri-cultural heritage, with a French father, a Vietnamese mother and Korean roots, the designer has created a world where Asian influences interact with the high standards of French craftsmanship.
Seoul in Paris: a meeting of French design and Korean culture
This is a unique concept, devised in collaboration with Global P&K, a curator of Korean culture, with the aim of bringing together the excellence of French design and the best of Korean brands under one roof. This pop-up offers an exclusive selection of brands from Korea, including K-Beauty products, high-end skincare, wellness teas and handcrafted items, chosen for their quality and innovative spirit. Designer Brochard, who has been deeply influenced by Korean culture since childhood, is fully committed to this project, which celebrates the richness and beauty of Asian craftsmanship.
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A concept rooted in silk and craftsmanship
Designer Lucie Brochard, who grew up in France, Vietnam and Korea, has developed a stylistic language strongly influenced by this multicultural background. After gaining experience at fashion houses such as Chloé, Paule Ka and Christian Lacroix, she founded her own brand. Lucie Brochard.võ stands out for its elegant women’s fashion and a vision of style that values comfort, individuality and artisanal excellence in equal measure. Her collections are characterised by fluid silhouettes, precise tailoring and an expressive colour palette. Above all, the brand celebrates the beauty of silk craftsmanship, the central material of her collections, produced in collaboration with artisanal workshops, particularly in Vietnam.
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Une visibilité internationale via l’audiovisuel
Selon les informations communiquées par la marque, Lucie Brochard a participé à la saison 2 de Making the Cut, diffusée sur Amazon Prime Video. Cette exposition a contribué à renforcer la visibilité internationale de son travail et à affirmer le positionnement haut de gamme de la marque.
Lucie Brochard.võ chez Reiner aux Printemps Haussmann
À l’occasion du pop-up Reiner aux Printemps Haussmann, Lucie Brochard.võ a été mise à l’honneur au sein de cette marketplace parisienne dédiée à la mode upcyclée. Reiner valorise des marques créatives et responsables, engagées dans une approche mêlant innovation, durabilité et savoir-faire. Pour cette sélection, majoritairement confectionnée en soie, les pièces sont proposées dans une gamme de prix allant de 130 € à 1 000 €, conformément au positionnement premium de la marque.
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Through Lucie Brochard.võ, the designer creates a fashion collection that combines masterful tailoring, the poetry of fabrics and a multicultural heritage. Garments designed for the contemporary woman seeking individuality, comfort and timeless elegance.
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