Loewe, Gigi Hadid…: the news of the week you didn’t want to miss

Loewe appoints Proenza Schouler as its new artistic director. Gigi Hadid, brand ambassador for Havaianas. Kitsuné launches its first beauty range.

What happened this week? KODD Magazine takes a look back at this week’s highlights.

Jack McCollough and Lazaro Hernandez at Loewe

Jack McCollough and Lazaro new artistic directors at Loewe

Last week Kodd reported the departure of Johnathan Anderson as creative director of Loewe. Rumours pointed to the founders of the Proenza Schouler brand as potential successors. On Monday 24 March, the Spanish label announced the appointment of Americans Jack McCollough and Lazaro Hernandez as its new creative directors. Their appointment will take effect on 7 April.

 

 

 

 

 

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Une publication partagée par LOEWE (@loewe)

Gigi Hadid is the new Havaianas ambassador

The Brazilian flip-flop brand has chosen Gigi Hadid as its new ambassador for the spring-summer 2025 collection. Recognised the world over, the American supermodel has over 77 million followers on Instagram. Her influence and status as a fashion icon are an ideal asset for her role as ambassador. ‘Having grown up by the sea, I can’t remember a summer without wearing these must-have styles. I’m very excited to be working with this team and to see Havaianas make a comeback. I’m going to make sure that flip-flops are everywhere, from Paris to New York, right down to the beach’, Gigi Hadid confided in a press release. In the campaign, the model poses with her favourite models, such as the Brazil Logo and the Slim Point.

 

 

 

 

 

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Une publication partagée par Gigi Hadid (@gigihadid)

Kitsuné launches its wellness range

Kitsuné launches its first beauty range, Kitsuné Bien-Etre, expanding its Lifestyle universe. This range is an olfactory composition thanks to its Hinoki note. Created by perfumer Barnabé Fillion, Kitsuné Bien-Etre is a combination of Japanese skincare expertise and the French art of perfume. Five products make up the range, featuring an eau de parfum, a hand and body wash and a shampoo. Kitsuné Bien-Etre is available in the brand’s boutiques and online from 26 March.

 

 

 

 

 

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Une publication partagée par Maison Kitsuné Paris (@maisonkitsune)