Founded in Paris by Ava Ayache, Esthète designs swimwear pieces inspired by the 1990s and 2000s. Discover it now!
At a time when swimwear brands are popping up everywhere, some still manage to offer a fresh perspective. This is certainly true of Esthète, a young Parisian label founded by Ava Ayache. Drawing on family heritage, a love of fine fabrics and a fascination with 1990s silhouettes, the designer has developed an innovative swimwear collection. A single idea runs through every piece: that of a beauty that is enduring, instinctive and profoundly free.
A brand nourished by art and tradition
Even before launching her brand, Ava Ayache grew up in a world where aesthetics played a central role. Within her family, the objects chosen tell a story, evoke a memory or convey an emotion. This sensibility shaped her perspective from a very early age.
Born in Paris, she developed a passion for architecture and fashion from a very young age. That is why nothing is left to chance at Esthète. Every silhouette reveals meticulous attention to detail in terms of textures and proportions.
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Swimwear designed to feel like a second skin
With Esthète, swimwear becomes much more than just a summer essential. Ava Ayache designs styles that move with the body without ever constricting the figure. The fabrics gently hug the body, whilst the cuts naturally flatter the figure.
The manufacturing process, meanwhile, is artisanal. The collections are produced in small batches in a workshop near Paris, using carefully selected European fabrics, mainly from Italy. Several materials are also made from recycled fibres. This attention to craftsmanship reflects a desire to produce less but better.
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A summer collection inspired by the 1990s
For this summer, Esthète has unveiled a sunny and daring wardrobe. Leopard prints meet colourful stripes and vibrant hues that evoke the energy of the 1990s and early 2000s.
The brand has also expanded its range with flowing beach dresses, designed for everything from a day at the seaside to an evening out. With this new collection, Esthète is already cementing its status as a brand to watch very closely in the world of French swimwear.
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