To celebrate a key partnership and accelerate its sustainability commitments, the house is unveiling a collective initiative that brings together art, traceability and agriculture.
To mark its partnership with NATIVATM and reaffirm its environmental ambitions, Maje is launching Le Cercle de Maje. Developed in collaboration with the media platform Semaine Online, this community-driven space opens up a dialogue around circularity, materiality, craftsmanship, and traceability.
A project rooted in the land
At the heart of the initiative lies La Rosada, a farm that is part of the NATIVATM agriculture program dedicated to soil restoration. Surrounded by a network of partner farms, the program adopts a holistic approach that places soil health at the center of ecosystems.
A short film and a photographic series by Juana Wein portray this vast sheep farm, founded in 1880 and now led by Paula Morixe. Through a sensitive and intimate lens, the work highlights a multigenerational commitment to sustainable agriculture — one that remains grounded in tradition while embracing a contemporary model of responsible land stewardship.
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Art, dialogue and objectifs on the agenda
The film and photographs were presented last January at Vie Projects, a multidisciplinary gallery founded by Semaine alongside architect Julien De Smedt. The scenography, conceived by artist and designer Jeanne Tresvaux du Fraval, hosted a series of roundtable discussions led by Orsola de Castro, focusing on sustainability, second-hand fashion, repair, and traceability.
As Maje’s first major structured CSR (Corporate Social Responsibility) initiative, the project is backed by concrete objectives. By 2025, 70% of collections will be designed using certified materials, including 80% organic or recycled cotton and 83% RWS-certified or recycled wool. Between 2022 and 2024, the brand reduced its CO₂ emissions by 7% and its water footprint by 41%, notably through the use of recycled cotton. All products are fully traceable, and 30% of materials used in the 2025 collections will be recycled.
Maje is also expanding its repair, resale, and rental services, working with audited production sites and fostering an inclusive workplace culture where 85% of employees report an environment rooted in respect and equity.
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