Bold Boys, the cool and stylish brand

Bold Boys

Bold Boys , comes from a book written by the German writer, Ruth B. Bottigheimer. She was the first to analyse the complete works of the Grimms brothers and to point out a peculiarity inherent in the male characters of the tales. Elegant, wise in appearance, they possess a developed imagination and are spared from morality. This is the line of the elegant, the daring, those who go off the beaten track, those who dare, the entrepreneurs, the ingenious, the dreamers, the lovers, the clumsy, the shy, the artists, the good and cool people…

Enter the cotton candy world of the young brand

The brand was built around a state of mind and not a style. This idea is reflected in their collections by a mix between classic and urban pieces. This choice allows them to adapt to their different customers without ever formatting their look. At the editors’, we are totally fans of the scratchy shirt (below, which we received yesterday morning). Don’t wait any longer, buy your favourite products and join the club of urban daring.