On the occasion of the rebranding of its Shea Butter line, CANTU Beauty welcomes a panel of journalists, hairdressers and beauty professionals for a press brunch at the African Lounge Suite Restaurant.
A colorful and refreshed line for the pleasure of its consumers, Cantu is getting a makeover for the fall!
Cantu products have been available for years now in Europe, especially in France. A victim of its own success, it has succeeded in attracting all types of customers, for all types of hair. And yes! That’s how Cantu’s mission was born, with the desire to satisfy the hair needs of all black hair types.
Cantu, not just a hair brand.
The brand remains very attentive to certain causes and values that it holds dear. It surrounds itself with collaborators and partners who best serve the needs of a single community. These interests are shared by other distributor countries such as the United States, Denmark, Germany, Spain and the United Kingdom.
A new look for a new life at Cantu! The company decided to revitalize its products and give new colors to the jars, but also to add labels to help its customers. Green for shampoos, red for hair care and brown to style your hair, the brand evolves with the needs of its consumers and their different hair experiences.
As we know, it is sometimes difficult to know its texture, so Cantu adapts to wavy hair as well as frizzy hair type 4C, for this, it also offers brushes and combs for afro hair.
Several ranges are to (re)discover: Shea butter, the orange range, contains the flagship product of African women, shea, an ingredient highly recognized for its richness and hydration. The Avocado range, launched last year, is composed of 5 products, including the brand’s best-sellers: shampoo, conditioner, leave-in and styling creams, all of which work on wavy/curly hair. The children’s range makes its appearance, “Care For Kids”, is made up of simplified products and thought to simplify the process of washing and detangling of children (11-12 years).
Finally, the Skin Therapy line makes its appearance in the large Cantu family. Suitable for dry, sensitive and dark skin, it is composed of fast-absorbing body lotions, ultra-nourishing creams and 100% pure and natural butters, ideal for deeply nourishing skin and hair.
Always with the idea of helping its community, Cantu created the Curls Awards. First held in the United Kingdom in 2011, it is open to all hairdressers specializing in textured hair. The winner receives a prize of 5,000 euros and the privilege of becoming a Cantu Ambassador for one year. Also, the Glow program is present in several countries in Africa including Ghana, Nigeria and France. The 10 young women selected are followed in mentoring for a final common project.
Each range, and especially the Cantu Shea Butter Natural Hair range, is designed to allow you to build a weekly hair routine of complete and optimal hydration and nutrition. Patience and care with CANTU.
What is your favorite line ?