For its SS19 campaign, Gamut chose to create an aesthetic of collage through the use of digital technology. This is the perfect example of the era in which we exist, particularly with the Internet. The parts and mannequins are placed in an imaginary work space that has been reconstructed in a unstructured way.
The goal of the campaign is to make a fashion film to start thinking about duplicity, lining and double. All this will be presented at the same time as the next collection. Gamut uses a positive and benevolent creative approach. Indeed, the brand is based on a horizontal model with a totally collective and egalitarian approach.