Kate Moss electrifies Saint Laurent’s autumn 2025 campaign. Amouage enters the digital age by joining the aura blockchain. Freaky Friday 2 makes a highly anticipated return to cinemas this summer.
What happened this week? KODD Magazine looks back at the best moments of the week.
Kate Moss for Yves Saint-Laurent
Kate Moss embodies raw elegance in Saint Laurent‘s Autumn 2025 campaign. Under the lens of Mert Alas, she moves through an eclectic Los Angeles, between beaches and cosy interiors. Dressed in iconic pieces, she dares to embrace a free and magnetic femininity. Cinematic tones, twilight lighting, minimalist narration. Alongside Chloë Sevigny and Frankie Rayder, she celebrates friendship, style and attitude. A modern ode to a timeless icon.
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Amouage strengthens its brand by integrating Aura Blockchain
Amouage has reached a milestone by becoming the first beauty brand to join the Aura Blockchain Consortium. Thanks to digital passports integrated into each product, the Omani perfume house combines traditional craftsmanship with Web3 innovation. Authenticity, traceability, and exclusivity are now at the heart of the experience. This strategic move positions the brand at the forefront of the future of connected luxury.
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Freaky Friday 2 is making a comeback
Twenty years after the success of the first film, Lindsay Lohan and Jamie Lee Curtis reprise their roles in Freakie Friday, in cinemas on 6 August. Directed by Nisha Ganatra, this sequel explores a new intergenerational body swap within a blended family. Humour, emotion and nostalgia punctuate this modern comedy, designed as a nod to fans of the original.
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