Rolex, Rolex, who doesn’t know this brand ? The world’s leading manufacturer of luxury watches, this brand is omnipresent in the collective memory.
“If you don’t have a Rolex by the time you’re 50, you’ve missed your life” (Jacques Séguéla)
This sentence alone sums up the symbolism of this brand. Having a Rolex is a completion, a milestone, a must-have, and I could go on and on with the long list of justifications that this brand imposes.
The Rolex, much more than a watch
Owning a Rolex is not the same as owning a watch, it is not a utilitarian object that tells the time, nor is it a real indicator of the state of your bank account. To own a Rolex is to have a symbol of success on your wrist. A Rolex attracts, a Rolex is desired. A Rolex is never ordinary, a Rolex is never commonplace. A Rolex is not a watch, in fact. It will tell you the time, of course, but the time is incidental when you have this kind of watch on your arm. Put a Rolex on your wrist and a world of sensations opens up that were previously unknown to you.
There are many brands of watches. There is a smaller world of luxury watches. At the top of the pyramid is Rolex. The unmistakable Rolex, which outshines its rivals by a head and which no one else can beat. Rolex’s audacity is matched only by its own design of watches that are even more daring, more precise and more powerful than its previous models. All the while leaving in its wake a star-studded generation of models that have aged superbly.
Whether it is the Oyster, the Rolex Day Date models, the Submariner, the Explorer, it would take far too long to list them all here. This brand has, through the years, produced many innovative and performing models. True waterproof watches, perpetual movements, extreme shock resistance, Rolex is the symbol of quality that every true watch lover is looking for.
Why Rolex and not another luxury watch brand ?
Of course, there are other brands on the market, no need to mention them, you know them too. Beautiful, irresistible, fabulous, all luxury watches have these superlatives that define them. Technically superb, a miracle of ingenuity and miniaturisation. But why does Rolex remain, again and again, on everyone’s lips ?
Rolex outshines other watch manufacturers because, in addition to offering quality products, the company has always had marketing audacity with it. Think, before everyone else (others have of course taken up the concept), to demonstrate the real waterproofness of its products by putting them on display… in an aquarium! No unverifiable comments or exaggerations.
“Ladies and gentlemen, do you doubt the quality of our products ? Do you believe that our watches are like those of our competitors ? Would we dare to claim that our watches are waterproof if they could not – and you can see for yourself – withstand long days in the water ? Discover our Oyster watches and you will be guaranteed that our products are as they claim and surpass those of our competitors !”
Rolex has surpassed its noble rivals with the quality of its products. And this since 1905 ! This is the best guarantee you can imagine.