Developed in 1991, the Fresh brand stands out for its commitment to product excellence and effectiveness. Harmoniously combining the power of natural ingredients, ancestral beauty rituals and scientific advances, Fresh has established itself as an indisputable benchmark in the world of high-end cosmetics.

Renowned for its luxurious textures and delicate fragrances, their products offer a unique sensory experience.

At the heart of their approach, they make it a point of honor to offer products that are truly worth their price. This translates into rigorous ingredient selection, as well as research and innovation. Rigorous laboratory testing by a team of over 200 scientists creates effective formulas that combine tradition and science for visible results. Each formula undergoes in-depth evaluation, guaranteeing optimal efficacy.

The brand’s commitment to quality is also reflected in the composition of its products. With Vitamin E, Hyaluronic Acid, Vitamin C, Ceramide NP and Elastic Peptide, Fresh offers formulas that respond to different skin problems and treat them effectively. Whether in gel-cream, creamy, silky or whipped cream texture, Fresh offers an exceptional beauty experience, not only for the quality of its composition, but also for the sensorial finish of its products.

They are committed to formulating uncompromising skin care, excluding controversial ingredients such as parabens, MIT/MCI, formaldehyde and many others from their formulas. This rigorous approach enables them to guarantee beauty care, where each product is the fruit of meticulous research and unrivalled expertise.

A bestseller with Rose extract for deep hydration

Among their flagship products, their best-selling Rose moisturizing cream perfectly embodies their commitment to excellence. Formulated to meet the needs of all skin types, this cream offers intense hydration for 72 hours. Enriched with hyaluronic acids and Damask Rose extracts, it is packed with benefits. It moisturizes, plumps and strengthens the cutaneous barrier, leaving skin visibly revitalized and radiantly healthy.

This lightweight moisturizing cream delivers intense hydration in three ways. Low- and high-molecular-weight hyaluronic acids penetrate instantly and deeply, while time-release technology ensures continuous hydration. Damask Rose extract reinforces the skin barrier, leaving skin fresh and bursting with moisture.

The results speak for themselves: according to a self-assessment carried out on 60 subjects over a 4-week period, 98% noted a significant improvement in skin hydration, while 98% reported an instant sensation of freshness. These results, combined with a rating of 65/100 – described as “Good” – on Yuka, testify to the indisputable effectiveness of this moisturizing cream. This product is part of a commitment to transparency and quality, in accordance with internationally recognized ISO 16128 standards. The brand thus guarantees an uncompromising beauty experience, where every percentage of ingredients contributes to optimizing the formula’s efficacy and sensorial texture.

Fresh offers complete routines for a quality skincare ritual

This cream is available in several formats: Mini – 15 ml, Classique – 50 ml or Jumbo – 100 ml to suit all needs, as it is the mainstay of a complete skincare routine.

Combined with the Trio Rose range of skincare products, all formulated with the same attention to detail and the same high standards of quality, including the Preparing Toner, the Treating Serum and the Moisturizing Cream, it offers an unrivalled sensorial experience, the result of expertise combining ancestral traditions and scientific advances.

A promise well kept!

At Fresh, the motto is that beauty shouldn’t be an unattainable luxury, but rather a daily ritual that celebrates the skin’s natural radiance. That’s why the brand is committed to offering beauty products that are truly worth their price, combining luxury, effectiveness and sensoriality for an unforgettable beauty experience.