While the fashion houses offered us some prestigious autumn-winter 2024/2025 collections, the brands were not to be outdone.
During the last Men’s Fashion Week, many brands burst onto the fashion scene with captivating collections. These included Kidill, Valette Studio, Wooyoungmi, Ziggy Chen, M A S U and Sulvam, all of whom shone particularly brightly. These talents have pushed back the boundaries of creativity.
Kidill: a vibrant tribute to punk style
Kidill’s autumn-winter 2024 collection pays tribute to British artist Jamie Reid, best known for his work for the Sex Pistols. Directed by Hiroaki Sueyasu, the collection captures the very essence of punk. The bold silhouettes are created using luxurious materials and a dark colour palette. It’s a beautiful statement on the cultural movement!
Valette Studio: a successful alliance
Valette Studio brilliantly demonstrates its ability to marry the refinement of haute couture with the audacity of streetwear in its Autumn-Winter 2024 collection. By revisiting classic codes with a contemporary twist, the brand offers a gender-neutral wardrobe where each piece embodies elegance. Sumptuous fabrics, impeccable finishes and a palette of contrasting colours make this collection a veritable hymn to self-expression.
Wooyoungmi: welcome to Seoul
Wooyoungmi transports us to the bustling streets of Seoul with her Autumn-Winter 2024 collection. Inspired by the urban life of her native city, designer Madame Woo skilfully blends local and international influences to create a style that is casual, distinctive and sophisticated. Each piece tells a unique story, capturing the dynamic, cosmopolitan spirit of South Korea’s capital.
Ziggy Chen: the fusion of cultures
Ziggy Chen draws its inspiration from the meeting of East and West, creating an autumn-winter 2024/2025 collection that celebrates the richness and diversity of both cultures. By combining traditional materials with a contemporary aesthetic, the brand offers unique pieces that embody timeless elegance. With its spectacular creations, Ziggy Chen defies convention and invites men to explore new stylistic horizons.
Sulvam: an authentic expression of fashion
Sulvam defies fashion convention with its Autumn-Winter 2024 collection, offering a radically new vision of masculine aesthetics. Drawing on Japanese traditions and reinterpreting them, the brand creates clothes for everyday life. To achieve this, Sulvam uses top-quality fabrics and pays attention to every detail for impeccable results.
M A S U: a sensory experience between light and shadow
M A S U‘s first fashion show in Paris was a magical moment, in which spectators were immersed in a special atmosphere. Under the creative direction of Shinpei Goto, the brand presented a collection that oscillated between light and shadow, capturing the very essence of human duality. Flashy streetwear pieces were mixed in with glittering silhouettes. M A S U is hitting hard, and this is just the beginning!
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