To mark Pink October, the French brand Kalia Nature is showcasing its signature ingredient, hibiscus.
The collection notably features the 3-in-1 Hibiscus cream, one of the brand’s most iconic products, which has recently been reformulated in collaboration with a panel of customers to better meet the needs of textured hair.
An iconic haircare product, reimagined
Designed for wavy, curly, frizzy and kinky hair, the 3-in-1 Hibiscus Cream stands out for its versatility. It can be used as a nourishing mask, a detangling conditioner or a styling cream, simplifying your haircare routine whilst providing nourishment, definition and suppleness to the lengths. The new formula, comprising 98.2 per cent naturally derived ingredients and now 100 per cent vegan, combines hibiscus and yangu oils to help hydrate the hair fibre, minimise frizz and enhance curls without weighing the hair down.
Beauty with a cause for Pink October
Beyond hair care, this special edition is part of a solidarity initiative. By taking part in Kalia Nature’s Pink October campaign, consumers are directly supporting the work carried out by the Amazones Paris charity. For every product from the hibiscus collection purchased during the campaign, 1 euro will be donated to the charity.
This initiative enables the brand to combine beauty, wellbeing and social commitment, whilst raising awareness amongst its community of a cause that affects thousands of women every year.
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Through a charity initiative aimed at supporting the fight against breast cancer. For every product from the hibiscus collection sold during the campaign, 1 euro will be donated to the Amazones Paris charity, which supports women affected by the disease. Combining cosmetic innovation with charitable commitment, this hibiscus collection is a wonderful way to look after your hair whilst supporting a vital cause.
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