As with every Paris Haute Couture Week, Juana Martín presents her spring-summer 2026 collection entitled Presagio. A look back at the history of the eponymous brand.
When Spanish haute couture takes over the capital
Juana Martín is a Spanish haute couture fashion house based in Córdoba. The first Spanish woman to be included in the official Paris Haute Couture calendar, she stands out for her powerful style, blending Andalusian heritage, flamenco culture and modernity. Her designs showcase exceptional craftsmanship, sculptural silhouettes and assertive femininity. Each collection celebrates the identity, tradition and strength of women, while offering a contemporary vision of luxury. Juana Martín is now a major figure in European couture.
The Spring-Summer 2026 Collection
Presagio continues Juana Martín’s powerful and dramatic universe, blending Andalusian heritage, revisited flamenco and sculptural modernity. The collection explores the idea of premonition, between shadow and light, through architectural silhouettes, controlled volumes and contrasting textures. The collection features the brand’s signature codes: deep black, bright white, metallic touches, handcrafted embroidery and plays on transparency.
The cuts are precise, the shoulders assertive, the draping fluid, creating a dialogue between strength and sensitivity. Presagio celebrates a magnetic, intuitive and sovereign woman, faithful to the designer’s DNA. During Haute Couture Week, Juana Martín presents a deeply symbolic collection centred on the figure of the Spanish horse. It is a collection that speaks of evolution: from uncertainty to triumph, and from tension to balance. Each look is designed around the symbolism of change and progression. Thus, they reflect a strong, assertive and serene woman who moves forward with determination towards her own destiny.
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Our opinion on the collection
The show, presented in Paris, the epicentre of haute couture, is where Juana Martín continues to consolidate her creative universe, faithful to an identity that dialogues between tradition, history and modernity. Presagio is presented as a visual narrative charged with strength, tension and beauty, where each silhouette anticipates movement and destiny. At the end of the show, guests receive hair treatments from I.C.O.N, a Spanish brand specialising in professional hair care, renowned for its approach combining innovation, natural ingredients and cutting-edge technology. Their formulas, enriched with essential oils, antioxidants and plant extracts, are designed to nourish, repair and enhance all hair types.
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