KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • Cover
    • Group
    • Platform
    • Agency
    • Lab
    • Room
    • Selection
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • TheMondayNews
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • Cover
    • Group
    • Platform
    • Agency
    • Lab
    • Room
    • Selection
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • TheMondayNews
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • TheMondayNews
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Quizz
  • Inside
    • Magazine
    • Cover
    • Group
    • Platform
    • Agency
    • Lab
    • Room
    • Selection
  • FR
pexels jeswin thomas kodd magazine mode inde paysage
  • Trends

India : a young and wealthy clientele

    Accueil > FASHION > Trends

    In the near future, India could replace China in the luxury sector. The country has a historic place in the heart of the industry. It has a growing number of young and wealthy customers who are attracted by luxury brands.

    pexels jeswin thomas kodd magazine mode inde paysage
    pexels jeswin thomas kodd magazine mode inde paysage

    The luxury Eldorado

    India is the new market to watch. Indeed, luxury consumers represent a combined market of approximately $1 billion. These figures indicate an economic growth that could in a few years surpass the most competitive market in the world: China.

    At the gateway to India from Bombay

    The fashion house Christian Dior, unveils during its fall-winter 2023 show, a collection in the respect of the Indian ancestral crafts. Maria Grazia Chiuri proposes dresses embroidered with sequins, immaculate dresses-chasubles and huge shirts, with the intention of not showing “cultural appropriation”.

    In comparison, the Hermès brand has been working quickly on its positioning with Indian artisans. Certainly, since 2007, the house has been in collaboration with the Khanna family who owns the Oberoi chain.

    hermes paris magasin inde kodd magazine
    hermes paris magasin inde kodd magazine

    Competitors have been closely following the strategy of setting up the Hermes store in the Taj Mahal district. A western brand must adopt a unique strategy adapted to the Indian specificities. Made for India” is a key element of success.

    For example, the holistic experience offered to the Indian customer is characterized by notions of Indianness. Houses like Louis Vuitton have done product placements in Bollywood movies to reach new consumers. Luxury in India is also highly coveted by royal dynasties. Indeed, Cartier has created an elegance contest bringing back to life the royal courts and their glitter.

    pexels brandan saviour kodd magazine mode indien
    pexels brandan saviour kodd magazine mode indien

    Ultimately, French brands must fully integrate Indian culture with their French origins without neglecting their own culture. The luxury market in India is attracting the desire of major brands, but is not similar to the Chinese model. It is still growing and is far from having reached maturity. A case to follow.

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    KODD RECOMMENDS
    • pexels natasha fernandez kodd magazine mindset bullet journal journal de bord
      • MINDSET
      Why set goals at the beginning of the year ?
    • pexels valeria boltneva kodd magazine beaute beauty miel honey
      • Care
      3 homemade skin care products to moisturise your skin in winter
    • one last thrill david salou kodd magazine editorial
      • EDITORIAL
      One last thrill
    • 6 maillots de bain une pièce (canon) pour cet été 2023
      • Shopping
      6 (hot) one-piece swimsuits for summer 2023
    • onikae violon musique music kodd magazine medias
      • TheMondayNews
      ONIKAE: “I have a special relationship with the violin”
    • zirconia frankdarling kodd magazine mode fashion diamant diamond
      • Shopping
      A Sparkling Affair : Unveiling the Latest in Gemstone Trends
    Music & Arts
    • juli chan kodd magazine culture musique
      The bold sound Not a crime, performed by Juli Chan
    • article kodd magazine vertical kodd group new clients
      Alba enchants us with her single “Nouveau Problème”
    • r djordan producteur francais kodd magazine culture lifestyle
      R. Djordan presents his latest New Jazz remix
    • single eloise bee kodd magazine culture music musique lifestyle
      Eloïse Bee unveils the music video for her single Canicule d’amour
    Discover
    schiaparelli ss kodd magazine mode fashion
    View Post
    • Trends

    The revival of fashion houses

    • 1 September 2023
    pexels shvets production kodd magazine cover mode fashion colorblock
    View Post
    • Trends

    Men’s fashion: what will Monsieur wear next season?

    • 24 July 2023
    kodd magazine cover mode fashion collection unisexe unisex collection
    View Post
    • Trends

    What is emerging fashion ?

    • 21 July 2023
    pexels ron lach kodd magazine mode fashion boite bijoux jewelry box
    View Post
    • Trends

    Making upcycled jewelry yourself

    • 17 July 2023
    pexels pixabay kodd magazine mode fashion fashion week
    View Post
    • Trends

    The emergence of fast-luxury

    • 14 July 2023
    pexels cottonbro studio kodd magazine mode fashion wokisme woke culture
    View Post
    • Trends

    The impact of wokism in fashion

    • 3 July 2023
    maison de luxe film yves saint laurent kodd magazine culture lifestyle
    View Post
    • Trends

    Luxury houses come in the seventh art

    • 25 May 2023
    balmain, mulberry, louis vuitton : le récap mode de la semaine
    View Post
    • Trends

    Balmain, Mulberry, Louis Vuitton : the fashion recap of the week

    • 23 April 2023
    Follow us on Instagram
    MORE DISCOVERIES
      • Art & Deco
    Berlin and Paris exhibit their creators
    • 6 September 2017
    gosiabaczynska
      • Fashion shows
    Gosia Baczynska : Fall/Winter 2015 show
    • 9 March 2015
    Forest Games kodd magazine
      • EDITORIAL
    Forest Games
    By Nigorette
    • 22 November 2015
    pioneer dj off white™ kodd magazine mode fashion
      • Trends
    Pioneer DJ unveils collaboration with Off-White, Sound Engineering
    • 25 October 2021
    elodie arnould kopp magazine
      • Lifestyle
    Elodie Arnould, the new Parisian humorous talent
    • 26 July 2019
    cai guo-qiang x saint laurent, basquiat x warhol, les expositions à ne pas rater en juin 2023
      • Art & Deco
    Cai Guo-Qiang x Saint Laurent, Basquiat x Warhol, the exhibitions to see in June 2023
    • 7 June 2023
    karimmelaouah mfw
      • Fashion shows
    Milan Fashion Week FW17
    • 2 March 2017
    amy rose hancock
      • EDITORIAL
    Olya
    • 2 May 2017
    stone island ss icon imagery
      • Lookbooks
    Stone Island
    • 17 January 2017
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • Experiences
    • #KODDCOVER
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2023 © KODD MAGAZINE

    Input your search keywords and press Enter.