To celebrate spring 2026, Jonak has created Time in Bloom, a campaign showcasing shoes with clean lines and colours inspired by blossoming gardens and spring celebrations. Take a look!
With Time in Bloom, French brand Jonak welcomes spring with a collection steeped in softness and romance. Inspired by the first days of April, this campaign showcases a range of radiant shoes designed for both brides and their guests.
A Bride capsule collection designed for spring weddings
At the heart of the collection, Jonak unveils a capsule collection named Bride, comprising mules, sandals, slingbacks and court shoes. Mules with slender heels, particularly popular this season, feature prominently in the collection. Here, the brand reimagines timeless styles with more contemporary finishes.
Each pair also features meticulously crafted details. Delicate white lace, silver mirror leather and straps enhanced by a small bow at the back lend an elegant, ethereal look. Whilst some designs are adorned with sparkling rhinestones, two styles are embellished with Swarovski crystals.
A mix of colours to suit every taste
To really catch your eye, Jonak has opted here for a subtle interplay between gold and silver. The gold designs bring a sunny, warm touch, whilst the silver versions reveal a more minimalist aesthetic.
The collection also showcases colours inspired by gardens in bloom. Petal pink and sky blue delicately adorn several designs. These shades evoke the soft light of spring and the flower-filled landscapes of the season’s early days. Pink, meanwhile, warms the complexion, whilst blue brings a sense of light freshness.
An artistic world extending into the boutiques
To extend the Time in Bloom experience, Jonak has collaborated with artist Alexis Jamet. For the occasion, six paintings inspired by spring blossoms and the collection’s shades will adorn the windows of the brand’s boutiques.
Exclusive stickers inspired by these works will also be offered to customers. The brand will also be hosting colour consultation sessions in several boutiques in Paris, Lille and Cannes. During these sessions, customers will be able to discover the shades that best complement their skin tone and will also receive personalised recommendations to help them choose their ideal pair.
A campaign photographed in a Renaissance setting
To bring this collection to life, Jonak chose the Château de Montceaux-lès-Meaux, known as the Château des Trois Reines, as the setting. Once the home of Catherine de’ Medici, this historic site offers a truly romantic backdrop.
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Through Maxime Bony’s lens, the campaign reveals ethereal figures moving through an almost timeless setting. The styling conceived by Johanna Ankelhed and the video directed by Luba Kozorezova capture the full essence of this visual world. Models Albane and Katja, for their part, perfectly embody the modern, gentle and radiant femininity envisioned by Jonak.
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