Buying a made-to-measure suit online has long required a leap of faith. With Virtual Try-On, Hockerty takes a major step forward by allowing customers to visualize their creation on themselves before it is even made—an innovation that brings the digital world closer than ever to the made-to-measure experience.
Choosing a made-to-measure suit is a deeply personal experience. From fabric, cut, and lapels to lining and monograms, every detail reflects individual style and personality. Yet, until now, one question remained when ordering online: would the final result truly meet expectations? With the launch of its Virtual Try-On feature, Hockerty answers this question by allowing customers to see the outfit on their own physique before confirming their order.
Virtual Try-On removes the final barrier to online shopping
For nearly twenty years, Hockerty has been at the forefront of the evolution of online made-to-measure tailoring, driven by a constant ambition: to make the experience increasingly intuitive and reassuring. The Virtual Try-On feature is the latest step in this journey, removing the primary barrier to purchasing a custom suit online. Thanks to this technology, customers can now visualize their creation before it is even made.
The process is designed to be remarkably simple. Once the garment has been fully customized using the 3D configurator, the user simply uploads a photo. Artificial intelligence then generates a realistic rendering of the chosen design, accurately reflecting the selected fabric, color, cut, and finishes. Far from a generic avatar, the result features the customer themselves, wearing the exact garment they envisioned—a tangible way to dispel any remaining doubts before placing an order.
An innovation that enriches the bespoke experience
Virtual Try-On is not limited to suits. Polo shirts, jeans, coats, jackets, and even sneakers can also be visualized to create a complete, cohesive look. This immersive experience allows customers to refine their choices, compare styles, and better envision the final result, regardless of the custom garment.
This innovation reflects Hockerty’s commitment to continuously evolving the online made-to-measure experience. Winner of a Swiss Digital Commerce Award in the “AI Integration” category in May 2026, the Virtual Try-On feature exemplifies the company’s innovation-driven, customer-centric approach. By bridging the gap between virtual try-ons and the in-store experience, Hockerty demonstrates how technology can enhance traditional made-to-measure craftsmanship while fostering a more thoughtful approach to fashion—one based on garments designed to last and to perfectly suit the individuals wearing them.
Follow us on Instagram