It is no longer a surprise to anyone that the modeling industry continues to feed its dark and harmful side, at the cost of the mental and physical health of its models. A real question in-depth fits when it comes to the future well-being of “living dolls” in fashion.
Eating disorders are still a serious problem in modeling. Models are under intense pressure to maintain a thin body, which can lead them to develop eating disorders. Despite awareness campaigns, many young women continue to develop anorexia nervosa or bulimia nervosa.
They must alternate between podiums and photo shoots, but also with concerns of malnutrition, dehydration, lack of energy and sleep. When constipation, diarrhea, headaches and fatigue accumulate to the stress of the industry, serious changes need to be made.
However, fashion institutions are finding ways to help models affected by these disorders. For example, LVMH specifies in its charter the working conditions of mannequins, that they must have access to food and drinks adapted to their food needs.
The luxury and fashion industry makes us sell a range of glamor, but in reality the majority of models today suffer from depression. They are constantly judged and evaluated on their appearance. The search for imperfection is pushed to its extremes and overwork becomes a heavy burden to carry on a daily basis.
While fashion has made progress in addressing these mental health issues, there is still much work to be done. LVMH ensures the health and well-being of models in 75 fashion houses.
Beauty standards in the industry are hard and unrealistic, especially if a model has a body type that does not fit the mold. In its wellness charter, the brands of the world leader commit to exclude sizes 4 for women and sizes 14 for men from their castings. Then, his brands agree to provide their models with a psychologist and a dedicated therapist.
Nudity and appearance
According to the Model Alliance, about 30% of models have experienced some form of sexual harassment at work. Especially during photo sessions where models are forced to pose naked without consent and they are denied privacy during the change of clothes.
Predatory photographers constantly try to get young girls to undress themselves to embarrassment. In response, the #Metoo movement has given fashion brands and models the opportunity to demand safer workplaces. Subsequently, organizations such as LVMH took action in cases of nudity or semi-nudity. Indeed, when models dress or undress, they must never be alone without their agreement with a production person or photographer.
In conclusion, the path to optimal working and well-being conditions for mannequins is still winding and difficult to reach. We will keep you informed !