Founded in the United States in 2020, VIVAIA has rapidly established itself as a global reference in sustainable footwear.
Now present in more than 61 countries, the brand stands out for a clear promise to deliver comfortable, elegant and environmentally friendly shoes. Through a direct to consumer model and an innovative approach to recycled materials, VIVAIA is redefining the standards of contemporary footwear.
Photo credit: Diggzy – Bella Hadid with the Vivaia Yancy
A brand created to transform fashion
VIVAIA was founded with a clear intention to bring together fashion and sustainability. In an industry often criticised for its environmental impact, the brand adopted a responsible approach from the outset. It uses recycled materials, including plastic bottles transformed into textile fibres, to design its shoes.
This approach significantly reduces environmental impact while maintaining high manufacturing quality. In just a few years, VIVAIA has positioned itself as a credible alternative to traditional footwear brands by combining textile innovation with environmental awareness.
Comfort at the heart of the experience
Beyond its environmental commitment, VIVAIA is defined by its focus on comfort. Each design is created to support everyday life without compromising on style or wellbeing. The iconic sneakerinas, which blend sneakers and ballet flats, perfectly embody this hybrid philosophy.
Worn by celebrities such as Bella Hadid, Selena Gomez and Julia Roberts, they highlight the universal appeal of the brand. This visibility has allowed VIVAIA to reach a broad audience while maintaining a niche clientele that values minimalism, simplicity and understated elegance.
Photos credits – Left: Instagram @selenagomez – Selena Gomez wearing the Vivaia Julie Pro running heels. Right: Instagram @elizabethstewart – Julia Roberts wearing the Vivaia Tara Pro
A minimalist aesthetic that has become iconic
VIVAIA’s visual identity is built on clean lines, neutral tones and timeless silhouettes. This minimalist approach strongly appeals to a generation seeking durable pieces that fit easily into a capsule wardrobe.
Among its standout designs, the Mary Jane styles in knit hold a special place. Their redesigned silhouette combines nostalgia with modernity while staying true to the brand’s comfort driven DNA. This is particularly true of the MARGOT MARY JANE model, which has been embraced with enthusiasm by a member of the KODD team, symbolising simple and confident elegance.
Model pictured above: MARGOT MARY JANE
A new vision of contemporary footwear
With its rapid growth and strong identity, VIVAIA is not simply following trends but actively reshaping them. By combining environmental innovation, advanced comfort and minimalist aesthetics, the brand has become a key player in responsible fashion. More than a footwear label, VIVAIA represents a new way of consuming fashion that is more conscious, more durable and firmly oriented towards the future.
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