In the midst of the soft mobility boom, style no longer makes concessions when it comes to safety. Reflective clothing is becoming an essential ally for active city dwellers. And that’s where the Urban Circus brand comes in.
Urban Circus, a daring French brand, is redefining the rules by offering reflective clothing that combines functionality and aesthetics. Their ambition? To provide optimum safety for road users while allowing them to maintain a trendy look, whether in the saddle or on foot.
A brand that combines style, safety, quality and durability
Founded by Henri de Kergorlay and Quentin Xavier, Urban Circus meets a dual need: to ensure greater visibility for cyclists and other urban mobility enthusiasts, while offering modern, inspiring designs. The brand’s mission is to reconcile safety with fashion, transforming technical outfits into stylish garments.
Their collections feature high-quality reflective fabrics, ergonomic cuts and bold designs that fit perfectly with city life. The Rainbow jacket, for example, embodies this unique vision. Reversible and highly reflective, it can be worn at any time of day.
As well as its aesthetic appeal, Urban Circus places strong values at the heart of its DNA: sustainable innovation, circular and responsible production, and raising awareness of urban safety. Each product is designed to support a society in search of environmentally-friendly mobility and new ways of getting around.
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Why wear reflective clothing?
Getting around town on a bike, scooter, skateboard or even on foot is more risky, especially at night or in bad weather. According to Road Safety figures, almost 70% of accidents involving cyclists occur at poorly-lit intersections.
Reflective clothing plays a crucial role in preventing these accidents. By reflecting the light from headlights, they considerably increase the visibility of road users. But all too often, this equipment is relegated to the status of an unattractive accessory, holding back its widespread adoption.
This is where Urban Circus comes into its own. With their creations, the brand invites you to embrace safety without sacrificing style. Their clothing allows you to remain visible on the road, while remaining incognito once you’ve reached your destination.
A brand that meets the needs of city dwellers
The growth in soft mobility is transforming our travel habits. For active city dwellers, Urban Circus offers a solution that’s as practical as it is fashionable. By focusing on clothing that combines visibility, comfort and design, the French brand is paving the way for a new way of thinking about urban mobility.
Whether you’re a cyclist, a scooterist or simply a safety-conscious pedestrian, Urban Circus brings new meaning and style to your daily commute.
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