The Tranoï event in Paris brings together an international selection of brands from around 30 countries to showcase their spring-summer 2026 collections.
From 2 to 5 October, Tranoï organised a presentation of collections by emerging and established designers, fashion shows, presentations and conferences at the Palais Brongniart. A highly avant-garde selection, emphasising creativity, originality and quality.
The Tranoï event is a trade show for fashion, based mainly in Paris, which serves as a platform for international fashion designers and professional buyers to meet.
What is the purpose of the Tranoï event?
Attending fashion trade shows is crucial for brands, designers and buyers. It is important to give visibility to your brand and be present at a recognised trade show (such as Tranoï, Who’s Next, Première Vision, etc).This will allow you to develop your professional network and engage in direct, high-quality networking in a well-targeted setting. It is important to know how to generate business, as the main objective is to sell your collection to professional buyers for the following season. A trade show such as Tranoï therefore allows you to conduct market research and test your positioning and products in Europe, but also internationally.
You also need to bring your world to life through the trade show with scenography, soundscapes and a real customer experience. It is an opportunity to tell your story and convey a strong identity. Participating in a professional fashion trade show is an investment in your commercial, creative and strategic growth. It is essential for any brand that wants to exist and develop in the fashion industry, particularly internationally.
Kodd’s favourites from the event
The Hawa Paris brand, created in 2021 by Hawa Sangaré. Her fashion brand combines ethics, sustainability and accessible luxury. She practises upcycling: fabrics are recovered (from dormant, unsold stocks) from major fashion houses and transformed into new pieces. She is inclusive, as the clothes target all body types, both women and men, and the pieces are designed to last and be worn for a long time.
Our real surprise is the machine from Brainlight, founded in 1988 and specialising in holistic relaxation systems. Its aim is to offer deep relaxation for the body and mind, particularly through audio-visual technologies. It ‘s just as suitable for individuals as it is for businesses, wellness centres, spas and luxury hotels, and is ideal for relaxation and stress management. You can put on headphones with soft music perfect for immersive relaxation or a personal development podcast. The shiatsu massage chair is synchronised with audio-visual stimulation. Ideal for ten minutes of absolute relaxation with the feeling of being in the clouds on board an aeroplane.
Our opinion on the event
Organised several times a year, often during Paris Fashion Week, to coincide with the arrival of international professionals from the sector. Tranoï means ‘between us’ in Italian, reflecting the intimate and selective spirit of the event: fashion for fashionable people. The venue serves as a bridge between foreign and Western markets, as it becomes a gateway to the market for Asian, African and American brands, making it a springboard to the international stage.
Tranoï stands out from other trade shows by its desire to offer an artistic and immersive experience, promoting brands that think outside the box and embody an original vision of contemporary fashion.
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