An Italian beauty brand is poised to disrupt the innovative and forward-thinking cosmetic digital marketing industry by more than doubling its global revenue to seven figures since its launch in 2016, while quadrupling its customer base in the same period.
SKINLABO is currently present in more than 20 countries, including Italy, the UK, the US, France, Germany, Greece and Spain, with more than 1.2 million active customers and an overall monthly growth of about 100,000 new customers, and more than 150,000 orders (about 300,000 products).
The synergy that SKINLABO has built with the public has generated a gross revenue of more than 17 million euros in 2021, with a current pace of two million euros. The scenario for the future is very encouraging, with forecasts of a significant increase in global market share and the acquisition of new customers worldwide.
SkinLabo is one of the fastest growing European B2C beauty companies. It has rapidly captured significant shares of the digital beauty market in Europe and the United States and enjoys a significantly higher objective valuation than its best-known competitors. Forecasts for its development indicate growth to five million customers by 2026, with gross sales increasing to 100 million per year. The brand SkinLabo has established itself as the best kept secret in digital beauty !
Founded by Angelo Muratore, SKINLABO is the first Italian direct-to-consumer brand, exclusively on the internet, to offer high quality skincare and a unique beauty consulting service at affordable prices. Angelo relies on his past experience in the world of luxury, digital marketing and investment. His goal from the beginning has been to democratize access to high-end cosmetic products, thanks to his past experiences with various start-ups as a business angel.
To achieve this, he gathered an initial team of brand founders, experts in the skincare, fragrance and luxury product sectors, to create the SkinLabo brand and its innovative business model. The brand sells directly to its customers formulas developed 100% in Italy, eliminating all unnecessary costs without affecting product quality. This SMART model allows the company to maintain reasonable cost prices and to make widely available formulas based on natural ingredients, with high efficacy scientifically proven.
Quality is an essential criterion for SkinLabo: the formulas of the products are “clean” as we say in the cosmetic jargon, thanks to the choice of natural and highly effective ingredients to guarantee convincing results. To date, the range includes more than 60 references free of parabens, phthalates, triclosan, sls, peg, kerosene, mineral oil derivatives, petroleum and silicone-based ingredients, dea, tea and mea.
Thanks to a team of skincare experts always available on the phone for appointments, the key to SkinLabo’s success in acquiring and retaining its customer base lies in the real creation of a beautiful human relationship with customers (more than 30% are regular consumers). Wishing to put a particular emphasis on personalized skin care consultation, which has as objective the development of loyalty in the medium/long term, SkinLabo provides its customers with free beauty advisors available 24/7 to facilitate the first purchase experience as well as the return after use of the products according to the advice of effectiveness optimization received in consultation. SkinLabo currently employs more than 35 beauty consultants in Turin, fluent in 15 languages, who are able to provide customers with real advice tailored to their vertical market.
The brand plans significant investments throughout 2022. “Our goal is to democratize access to skincare expertise and give consumers the opportunity to have a prestige experience with an accessible but quality brand,” says Angelo.
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