PRIME starts rap music in 2017.
In three years and in total independence, PRIME records two projects – which today have more than 150 million streams – performs on the stage of the prestigious Festival des Ardentes, where he is scheduled to perform again in 2021, and fills the legendary halls of the Bataclan and the Olympia in just a few weeks: all this while working from his bedroom.
Today PRIME has taken the plunge. From his room to the studio, from his mates to the professionals. Thanks to his tour planned for 2021 (including several festivals such as the Eurockéennes, Les Ardentes, Bobital or Poupet), he will have the opportunity to meet his fans.
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In the meantime PRIME wants to produce. After the release of the track “Canon Long”, which had almost 2 million views on YouTube and 4 million streams, PRIME is back with a new clip “J’aime pas l’amour”, from its mixtape “Xander” released in April 2020.
With Valentine’s Day, PRIME decided to show us its vision of love through this 90’s style clip that it co-directed. As he explains in the title “I don’t like to suffer, I just don’t like to suffer”. Through this song he shows us that he prefers to be on the battlefield rather than looking for his soul mate. Once again, he goes out of his comfort zone, but this time singing on a soft and melodious production.