Pershop, it’s +2000 brands referenced, 3 packs including 6 services, 5 business offers and attractive rates, accessible to all. +300 applications in less than 24 hours before the launch and without advertising.
One hundred qualified personal shoppers already active, reflecting diversity and inclusion. By offering a democratized personal shopping platform that connects personal shoppers with their clients, Swaguy Paris meets the needs of a larger community, thanks to a dynamic team that is available, close by, of high quality and in the simplest way possible.
Pershop is a Phygital personal shopping platform, which connects independent professional stylists and their customers through a geolocation system. Marketplace Made In France, it is based in the heart of Parisian shopping in Paris Opera, accessible internationally with notably a flagship collaboration for the Netflix series, Dynastie.
The brand has a disruptive innovation, it is the only Phygital marketplace able to find you a personal shopper in a few minutes in store, online or at home. The must: give a second life to unsold clothes from our partner stores, thanks to our Upcycling concept by creating new exclusive and eco-responsible collections.
The goal of the platform is to become THE reference of a new innovative concept which aims to democratize an existing fashion service, to make it accessible to a wider public with prices ranging from 15€ to 1400€ per service and to increase partnerships. Pershop is also an ethical fashion contributing to a better future.
Originally, Pershop is a fashion blog called Swaguy Paris. The latter is the stylized name of the founder Guy Houangné, hence the play on words between Swag = style, class, charisma / Guy = first name of the founder, CEO of the company / and Paris = capital of fashion and city of the designer. The site exposes all the fashion and digital news of the stylist: studies in Webmarketing, fashion buyer, creator and stylist of a clothing brand, photo model, blogger and ready-to-wear seller.
Little by little, a community is built and many questions are asked: “What can I wear this top with? What is the brand of these pants? I love this outfit, do you think it would be suitable for a wedding? So many questions that revealed that there was a real demand from consumers. It is thus quite naturally that Swaguy becomes also personal shopper and founds thereafter the company Pershop. “We may not all be in the same boat, but one thing is certain: getting dressed is accessible to everyone!” explains the founder.