KODD MAGAZINE ®
  • FR

Input your search keywords and press Enter.

  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
  • MAGAZINE
  • INSIDE
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
  • FASHION
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • BEAUTY
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • CULTURE
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • EDITORIAL
    • Editorial
    • Cover Web
    • Quizz
  • MINDSET
    • Mindset
    • Quizz
  • About
  • Contact
  • Partnerships
  • Careers
  • Submission
  • Become a panelist
KODD MAGAZINE ®
  • Fashion
    • Advice
    • Fashion shows
    • Inspirations
    • Kloset
    • Lookbooks
    • Quizz
    • Shopping
    • Trends
  • Beauty
    • Advice
    • Care
    • Hairstyle
    • Makeup
    • Quizz
    • Shopping
    • Tips
    • Trends
  • Culture
    • Advice
    • Agenda
    • Art & Deco
    • Cinema & Series
    • Food & Addresses
    • Lifestyle
    • Music
    • Quizz
    • Shopping
    • Travel
  • Editorial
    • Editorial
    • Cover Web
    • Quizz
  • Mindset
    • Mindset
    • Advice
    • Empowerment
    • Life lessons
    • Inspirations
    • Mindfulness
    • Quizz
    • Vision & Ambition
  • Inside
    • KODD Group
    • KODD Medias
    • KODD Korner
    • KODD Masterclass
    • Partners
  • FR

Accueil > CULTURE > Lifestyle

  • Lifestyle

From concept stores to pop up stores

    visuel chronique
    visuel chronique

    The in-store experience took a new dimension these last decades with the arrival of new concepts of stores, revolutionizing our way of consuming, and of purchasing. What are these new concepts which transform a simple passage in a shop into an outstanding experience?

    visuel chronique
    visuel chronique

    The principle of concept store appeared in Milan in 1967 with the brand Fiorucci. Elio Fiorucci sold accessories and clothes imported right from New York or London. In the 1980s, Elio Fioriucci rises and settles down on three floors and proposes from now on records, fragrances, accessories and even hamburgers.. The concept store had been born. In Paris and in France, it is Colette who launched the first shop of the type in 1997 on the Faubourg-Saint-Honoré street, a multibrands of clothes, books, silly objects, and even a water bar.

    visuel chronique
    visuel chronique

    Concept stores propose a real experience in shop: we do not only come to buy clothes, but also to have a coffee, to discover an exhibition… As for example at No Youth Control, who officiates as shop, but also as art gallery to charitable projects and as a meeting place for creative parisians creative. At Creative Labo, sessions in which artists come perform are organized, and the store enables to buy all the products visible by the customer, what includes even chairs or tables!

    visuel chronique
    visuel chronique

    So concept stores propose another way of going shopping: from now on we can buy products but also food, take care of one-self or having our beard shaved, and all this, in one and single place!

    visuel chronique
    visuel chronique

    Another way of going shopping, pop up stores appeared in the 2000s. The principle is simple : to be discovered or on the occasion of an event, the brands rent a space in which they are going to sell their products, for a limited amount of time. Pop up stores often take place during a few days, a few weeks, or more rarely, a few months.

    visuel chronique
    visuel chronique

    The customers are thus more or less obliged to hurry to buy, at the risk of not being able to find the products anymore. So pop up stores often work on the ” now or never “. But it is not to displease to the customers, that develop a feeling of exclusivity and rarity after the purchase of a product only available for a limited period.

    visuel chronique
    visuel chronique

    Pop up stores are also the opportunity for the young brands which have no physical point of sale to have a direct return from the clientele on their products, what for a reasonable cost can allow them to see if they are ready to open a shop. And even the biggest names as Karl Lagerfeld or Yohji Yamamoto, opened short-lived points of sale to present certain exclusive collections.

    visuel chronique
    visuel chronique

    Pop up stores are a good advertising for the brands which instigate the curiosity and arouse the attention with points of sale that disappear as fast as they appeared. And those new types of shops are not certainly on the decline, because the consumers are more and more in research for a singular experience when they go shopping. And these 2.0 stores completely meet their expectations.

    Matthieu DONKENG ALIMETA
    Lire la version en français

    Share 0
    Tweet 0
    Total
    0
    Shares
    Share 0
    Tweet 0
    Pin it 0
    Share 0
    Share 0
    Share 0
    Like 0
    Share 0
    Angela Anz
    Angela Anz

    The brain behind KODD, Angela is a passionate writer in her free time. Don't be surprised to find some of her articles written with passion.

    KODD RECOMMENDS
    • unsplash ijaz rafi cadeaux fetes meres kodd magazine medias culture
      • Lifestyle
      Sweet ideas for a meaningful mother’s day
    • top senior dating sites kodd magazine medias mindset couple relationship
      • Vision & Ambition
      Top senior dating sites: online dating for senior singles 50+ years
    • valmuer, the japanese brand to know
      • Art & Deco
      Discover the Japan exhibition at the Maison de la Culture du Japon
    • restaurants étoilés michelin starred restaurants kodd magazine médias
      • Food
      A wind of change is blowing through Michelin-starred restaurants
    • maniere developper force mentale kodd magazine mindset
      • MINDSET
      Muay Thai, the perfect martial art for defending yourself and surpassing your limits
    • café atelier diy workshop kodd magazine médias
      • Lifestyle
      The great wave of DIY cafés
    Music & Arts
    • marie poulain culture kodd magazine
      Marie Poulain, love sung in an Ep
    • jenna culture kodd magazine
      Jenna, an artist between softness and endurance
    • musique awards afrobeats kodd magazine medias culture
      The growing impact of African music on the world stage
    • medine culture musique kodd magazine
      Stentor act I, the ninth album by rapper Médine
    Discover
    unsplash moritz kindler maison connectee kodd magazine medias culture
    View Post
    • Lifestyle

    What if your home understood your needs before you did?

    • 17 June 2025
    casino leçons psychologiques psychological lessons kodd magazine médias
    View Post
    • Lifestyle

    The psychological lessons of the casino

    • 13 June 2025
    jeremy allen
    View Post
    • Lifestyle

    Louis Vuitton, Burberry…: the news of the week you didn’t want to miss

    • 12 June 2025
    alltrails kodd magazine medias culture lifestyle voyage uk royaume uni
    View Post
    • Lifestyle

    AllTrails, an inclusive app for all explorers

    • 10 June 2025
    retour du mysticisme return of mysticism kodd magazine médias
    View Post
    • Lifestyle

    The return of mysticism in pop culture

    • 9 June 2025
    unsplash inciclo douleurs mentruelles feminin kodd magazine lifestyle
    View Post
    • Lifestyle

    5 discreet accessories that change your life during your period

    • 7 June 2025
    View Post
    • Lifestyle

    Dior, Lancôme…: the news of the week you didn’t want to miss

    • 6 June 2025
    unsplash kanwardeep kaur ete maison parfum design kodd magazine medias lifestyle
    View Post
    • Lifestyle

    What if summer was an emotion to be experienced at home?

    • 5 June 2025
    Follow us on Instagram

    instagram kodd magazine medias
    instagram kodd magazine medias

    @KODDMEDIAS

    MORE DISCOVERIES
    natavea kodd magazine
      • Advice
    Organic slimming solutions by Natavea
    • 13 May 2019
    uncomplex editorial kodd magazine
      • EDITORIAL
    Uncomplex
    by Gaetan Ghionda
    • 25 April 2022
    wintour regne mode kodd magazine
      • Advice
    Anna Wintour, the end of the era of fashion’s greatest editor-in-chief
    • 27 December 2024
      • EDITORIAL
    Łukasz
    • 4 May 2017
    site_banner_01
      • Shopping
    Urbanears and Marc by Marc Jacobs collaboration
    • 12 November 2014
    wonder kodd magazine musique music
      • Music
    Amal, a wonderful album bringing together 21 beatmakers for a worthy cause
    • 26 January 2016
    kabuki kodd magazine
      • EDITORIAL
    Kabuki
    • 5 March 2020
    kodd-givenchy
      • Trends
    Beauty trend FashionWeek Givenchy
    • 30 September 2014
    pexels kodd magazine fête des pères fathers days
      • Lifestyle
    Father’s Day : the perfect gifts
    INCREDIBLE GIVEAWAYS CONTESTS
    • 5 June 2021
    KODD MAGAZINE ®

    KODD MAGAZINE KODD COVER

    CATEGORIES
    • Magazine
    • Fashion
    • Beauty
    • Culture
    • Editorial
    • Mindset
    CLUB KODD
    • WhatsApp Group
    • Become a panelist
    • Advertisers
    • The Medias
    • The Mook
    KODD GROUP
    • Group
    • Shop
    • News
    • Press
    • Training
    • Partnerships
    CONTACT US

    Using WhatsApp
    +33 7 68 77 28 56
    Using the form
    Quick contact

    NEWSLETTER
    KODD MAGAZINE ®
    • About
    • Contact
    • Partnerships
    • Careers
    • Submission
    • Legal notice
    2025 © KODD MAGAZINE

    Input your search keywords and press Enter.