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A walking truck full of men’s clothes? Yes it does exist, H&M did it! The food truck is has-been. Now it’s the fashion truck that’s been circulating since March 19th in the capital.Beau comme un camion is only dedicated to men so that they can benefit from the advice of personal shoppers. In this beautiful truck reconstituted as a real showroom, H&M presents the new spring-summer 2014 collection to allow men to discover the collection’s key pieces, get a 20% discount on an item of their choice and, above all, leave with a photo and a personalised card with advice from personal shoppers. The only thing we want now is to know whether or not there will be a women’s fashion truck.
Be curious! The fashion truck is today on the forecourt of the Gare St Lazare. If you can’t today you have until March 23rd to discover this new concept that hits the bull’s eye!
Dates and next quarters:
March 21st in the district of La Madeleine
March 22nd in the Opera district
March 23rd in the Marais on the side of the rue des Francs Bourgeois