Travelling means discovering new horizons, but also being aware of the environmental impact of our explorations. In 2025, eco-responsible destinations are more than ever at the heart of the concerns of travellers who want to protect the planet.
Opting for sustainable tourism means choosing eco-responsible destinations that value nature, respect local cultures and reduce carbon emissions. Digital tools such as Betwinner Application can be a great help in organising an environmentally-friendly trip. Let’s take a look at the trends and places not to be missed this year.
Why choose an eco-friendly destination?
The urgency of climate change means we need to rethink the way we travel. In 2023, the tourism sector was responsible for around 8% of global CO2 emissions. Today, many destinations are committed to reducing their ecological footprint through sustainable initiatives.
Responsible travel means :
- Favouring renewable energies and low-carbon transport.
- Supporting the local economy by choosing eco-certified accommodation.
- Taking part in activities that respect biodiversity.
The popularity of these destinations is growing all the time, and the figures prove it: according to the World Tourism Organisation, the number of travellers preferring sustainable options has risen by 36% in five years.
The best eco-responsible destinations in 2025
1. New Zealand: the land of natural wonders
New Zealand is a paradise for nature lovers and eco-tourists. With its vast national parks and unique biodiversity, it relies on sustainable tourism to preserve its breathtaking landscapes.
Why go there?
- Fiordland National Park: a protected natural sanctuary listed as a UNESCO World Heritage Site.
- Eco-lodges and refuges: environmentally-friendly accommodation such as PurePod, offering total immersion in nature.
- Responsible activities: hiking, kayaking and wildlife watching in eco-responsible conditions.
2. Finland: a model of Nordic sustainability
Ranked among the greenest countries in the world, Finland makes a point of protecting its vast forests and crystal-clear lakes. In 2025, it continues to promote ethical, low-carbon tourism.
Not to be missed:
- Lapland: experience authentic Sami culture and watch the northern lights without harming the environment.
- Eco-hotels in the heart of nature: such as the Arctic TreeHouse Hotel, which minimises environmental impact.
- Green mobility: sustainable transport options such as the Santa Claus Express night train from Helsinki to Rovaniemi.
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3. Japan: between tradition and ecotourism with the Satoyama philosophy
Japan is banking on sustainable tourism that respects nature and local traditions, notably through the Satoyama concept, which promotes a balanced cohabitation between humans and their environment.
Why go there?
- Kamikōchi Valley: a car-free destination to preserve its fragile ecosystem.
- Satoyama villages: immerse yourself in a sustainable rural lifestyle in villages like Shirakawa-go.
- Eco-friendly Ryokan: traditional accommodation using sustainable materials and renewable energy sources.
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