Bonjour Brand launched its new showroom on June 28th in Paris. On this occasion, a Bonjour x Bonsoir opening was organized to welcome more than 200 people and to make them discover about twenty co-creations realized by Bonjour Brand during these last years.
Bonjour Brand’s new showroom aims to promote industrial and cultural collaborations between China and France.
This space is now dedicated to the incubation of the most distinguished products resulting from Chinese-French collaborations, highlighting the lifestyle and fashion attitude of Generation Z.
Among the guests for the opening were representatives of design associations, top designers, media and KOLs, for cross-cultural meetings and exchanges in a friendly atmosphere.
With the principle of “Design in France, Create in China”, Bonjour Brand has been working to contribute to Sino-French co-creation in the research and development of new designs since 2014.
It aims to build an emotional connection with more than 200 million young Chinese consumers and create surprises to brighten their daily lives. With more than 200 projects completed, Bonjour Brand is now a key bridge for cultural exchange between the two countries.
Bonjour Brand is the organizer of the Bonjour Brand Forum, the annual celebration of brands between China and France. With Mr. Raffarin, the former Prime Minister, as the Honorary President, the forum showcases the latest innovations in design, technology and consumer fashion unveiled by some of China’s most representative Chinese brands.
Initiated in Paris on Place Vendôme in 2014, the forum is renewed each year in a location that is emblematic for both countries.