We’ve all had the ups and downs of the digital management of our brands. It can be tiresome to constantly have to update, promote, monitor, and tweak. Sometimes, nothing you do seems to make a difference. There are a couple of issues here.

First, we can only do but so much. There are only so many hours in a day to work. Second, we can only reach out to the limited number of people that we are connected to. If we want to extend our reach, we have to find a way to connect to the outside world.

At some point you want to give up and get a desk job. Forget that. Instead, keep at the work and follow these tips to ensure you are giving your Spotify account a fighting chance at surviving. It is hard, but you can still do it with patience and practice.

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Why Spotify Can Be Difficult

Spotify is a difficult platform to conquer because there is no ability to directly reach out to a certain demographic. Unlike Facebook or Instagram which lets you find certain user profiles, with Spotify, there is no search profile feature or ability.

This is doubly hard when you are an artist that relies on growing a following to make it in the work. Instead of focusing on what Spotify doesn’t have, you need to think about what Spotify does have. This will allow you to take advantage of those features and win the day. So, let’s start at the beginning, with the Spotify backend.

What Is an Algorithm

All social media platforms, and most websites, are built with two distinct sides, the frontend and the backend. The frontend is the user facing website. This is what you see when you go to your profile or the homepage. The frontend holds the controls for the user to play songs, raise the volume, skip something, or search for a particular artist or genre. The frontend matters because it is the user experience that keeps the public coming back. Though, this isn’t what you need to consider important at the moment.

The backend is where the real magic happens. The backend contains the data sets that hold all of the information about the songs, artists, genres, and all about the listeners. Think of it as two distinct data sets: the music and the audience. So, how does Spotify connect the music and the listeners?

Spotify has developed a proprietary algorithm, or set of algorithms, that allow it to select music from one side and pair it to the correct audience on the other side. But it does it in a very distinct way.

Spotify won’t pair a disco song with a disco listener just because it comes from the disco genre. Instead, it measures how popular that song or artist is in the disco genre. Further, it sees how often the song gets played and if those listeners are similar to the target listener. Then it can make an informed decision on whether this listener will like the music or not.

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Why Buying Plays Matters

So, if you are looking to catch the eye of the Spotify algorithm, then you need to invest in making your sound popular and a rising trend. Trends on the up get shared significantly more often than songs that have flatlined. Spotify wants to be known for spurring on the next wave of artists. It wants to be popular for the best music and the most relevant and trendsetting sound.

If you have that sound, you need more plays. The only way to get more plays is to buy Spotify plays. Don’t worry, this is just marketing. When you buy plays, you are getting people to play your song so that your profile registers a unique listen.

Once you start racking up a significant number of these, the algorithm will spot you and start to share you across the entire Spotify community. Then your profile will independently start to grow organically. When you start a fire, often people use lighter fluid to get the fire going. It isn’t cheating. It saves time and is more efficient, and more effective.

The same applies to buying plays on Spotify. It is just business. This is what digital marketing experts will offer you when you chose a large firm. Buying listens isn’t going to earn you money. Buying plays is going to give you an audience. It is your choice whether or not you want them to follow your journey.

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