We’d like to provide you with an insight into a very young start-up, launched in November 2015 by Stéphane Chazaud, Romain Gadonna, Charles Piaulet and Victor Gousset, four school friends. Among the multitude of sites that provide the opportunity to design your own T-shirt, UpMyDees stands out.
You are either an artist or a buyer. If you’re an artist, there’s no risk of losing any investment, as you don’t bet anything except your talent! Once the T-shirt has been created, buyers can pre-order it, and if, and only if, the garment accumulates enough pre-orders and reaches the target set, then UpMyDees takes care of production and delivery. And it’s only if the campaign is successful that the artists get a commission to cover production costs. Otherwise, it’s completely free – launching your own brand has never been easier!
For the launch of the site, some forty artists agreed to collaborate with them, ranging from street art, painting and comics to tattoos. What’s more, all the T-shirts comply with a charter of commitments in terms of quality (organic cotton and ‘tailored’ cuts), working conditions and environmental protection.
Julie Mourez
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