The Row: the rise of the Olsen sisters

The Olsen sisters, Mary-Kate and Ashley, began their careers as actresses at an early age, becoming pop culture icons thanks to their roles in TV series and teen movies. However, their real rise in the fashion world began in 2006 with the creation of their luxury brand, The Row. The name pays homage to Savile Row, the famous London street known for its haute couture tailors, symbolizing their commitment to craftsmanship and timeless elegance.

the row mode kodd magazine jpg

The new queens of minimalism

The Row quickly gained notoriety for its minimalist design philosophy, high-quality fabrics and comfort-focused approach. The sisters set themselves apart in a saturated market by offering sophisticated yet casual pieces, attracting a discerning clientele and quickly becoming the queens of quiet luxury. Their ability to combine modern aesthetics with traditional craftsmanship has earned The Row a solid reputation, attracting the attention of critics and celebrities alike.
It also creates iconic bags such as the Margaux, which has become the it-bag for it-girls. It’s the Birkin of minimalists, and priced like Chanel’s quilted bags.

The conquest of Paris

The brand once paraded in New York, but today it’s taking over Paris. They have benefited from renowned investors such as the Wertheimer family, owners of Chanel, and the Bettencourt family, owners of the l’Oréal group. This investment valued the brand at one billion dollars.
On September 24, 2024, The Row opened its first store in Paris, in the chic 1st arrondissement on rue du Mont Thabor, with a sleek decor and an intimate yet refined ambience.

Now, The Row is synonymous with discreetly ostentatious luxury, with a range that includes clothes, accessories and handbags, all famous for their sleek design. The Olsen sisters have turned their success as actresses into a thriving career in fashion, proving that their creative vision goes far beyond their status as pop culture icons. Their careers are a testament to their determination and passion for the industry, cementing their place as influential figures.