Influenced by her dual french-ietnamese culture, Lucie Brochard is a stylist and designer who founded her eponymous brand in 2015.
The Seoul in Paris concept
This is a unique concept, developed in collaboration with Global P&K, curator of Korean culture, which aims to bring together the excellence of French design and the best of Korean brands in one space. This pop-up offers an exclusive selection of brands from Korea, including K-Beauty products, high-end skincare, wellness teas and handcrafted items, chosen for their quality and innovative spirit. Designer Brochard, who has been strongly influenced by Korean culture since childhood, is fully committed to this project, which celebrates the richness and beauty of Asian craftsmanship.
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Style and identity Lucie Brochard
Lucie Brochard is a Parisian designer who grew up in France, Vietnam and Korea, which has had a strong influence on her creative world. She worked for renowned fashion houses such as Chloé, Paule Ka and Christian Lacroix before launching her own line. Her high-end French clothing brand is characterised by elegant, nomadic women’s fashion, with extensive use of lightweight silk, flowing cuts, bright colours and a flair for tailoring. Lucie combines French expertise and traditional craftsmanship, notably with workshops in Vietnam for the production of fine materials such as silk. All this is complemented by a rich colour palette that plays with bright colours and unexpected contrasts to evoke emotion and movement.
Lucie Brochard also has a rich background in audiovisual media, having come to the attention of the general public through her participation in Project Runway, a reality TV show hosted by former supermodel Heidi Klum. Her appearance on the show boosted her visibility on the international fashion scene. She dressed actress Sandra Oh, one of the main characters in the hit series Grey’s Anatomy, further enhancing her brand’s international visibility. This collaboration illustrates her high-end positioning and influence in the fashion world.
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Lucie Brochard joins Reiner at Printemps Haussmann
Reiner is a Parisian marketplace dedicated to upcycled fashion, showcasing creative and responsible brands. It offers a multi-brand selection focused on innovation, sustainability and craftsmanship. Each piece is designed using repurposed materials, combining aesthetics with environmental commitment. Reiner supports contemporary, conscious and forward-looking fashion. The platform promotes emerging designers who share an ethical and qualitative vision of fashion. Designer Lucie Brochard was honoured at the Reiner pop-up at Printemps Haussmann. The prices of the pieces, mostly made of silk for the high-end selection, range from €130 to €1,000.
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Lucie Brochard offers fashion that combines the art of cutting, the poetry of silk and multicultural inspiration to create elegant, contemporary and comfortable women’s clothing that is suited to the modern woman who seeks uniqueness and sophistication in her wardrobe. The brand’s spirit combines modernity, comfort, boldness and timeless elegance.
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