Shay presented ‘Acte III: le film’ at the Grand Rex in Paris. The film is a recording of her concert at Le Zénith in Paris. The projection had an electrifying atmosphere, worthy of an international show.
Shay’s beginnings and acclaim in French rap
Shay, whose real name is Vanessa Lesnicki, is a Belgian rapper born in Brussels in 1992. Of Congolese origin, she has made her mark on the French rap scene with a style that is provocative, elegant and hard-hitting. She came to prominence in 2011 thanks to Booba, who invited her to guest on the track Cruella. But it was in 2016 that she really exploded with her debut album Jolie Garce, driven by tracks like PMW and Cabeza, mixing rap, trap and Afro-Caribbean influences.
After a media break, she returns in 2019 with her second album Antidote, asserting a more assertive and sophisticated identity. Tracks like Notif and Cocorico confirm her status in French-language rap. Shay has a unique style and a growing influence, with a masterful flow, charisma and a highly polished image. She skilfully blends hardcore rap, R&B melodies and pop influences, attracting both rap purists and the general public. She is also known for her commitment to female emancipation in a still very male-dominated world sometimes perceived as misogynistic.
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An innovative concept for a successful strategy
The film is a recording of his concert at Le Zénith, offering fans a chance to immerse themselves in his artistic universe, strengthening his bond with the public. These performances were praised for their meticulous staging and the energy displayed by the artist, consolidating his place on the French-language music scene. The communications strategy around Shay’s film ‘Acte III’ at the Grand Rex was built around several levers to maximise the impact and engagement of the audience.
The choice of the Grand Rex, an iconic music hall, added to the prestigious image of the project. The event was designed as an immersive experience, with a cinematic projection of the concert filmed at Le Zénith, creating a unique moment for fans. Collaborations with media specialising in music and urban culture (Booska-P, Konbini, Arte Concert) covered the event with interviews and articles, reaching a wide and diverse audience. After the event, the film was made available on Arte Concert, via YouTube, allowing an even wider audience to discover the show and reinforcing the longevity of the project beyond the one-off screening.
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The event was attended by female celebrities such as Ebony from Star Academy, influencer Léna situations and artists such as Wejdene. For those unable to attend the screening, ‘Acte III: le film’ is available on the Arte Concert platform. A controlled buzz and a sell-out event for just 10 euros, with the added incentive of going to the next concert.
Thanks to this well-thought-out strategy, ‘Acte III: le film’ was a success, consolidating Shay’s image as an artist who masters her storytelling and communication perfectly. Shay is reinventing herself and offering her audience memorable live experiences. Rapper, businesswoman and fashion icon, Shay has imposed her style with audacity and finesse, becoming a key figure in French-language rap.
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