The upcycling apparel brand hello beauty unveils The Denim Capsule. For this collection, she wanted to create bold denim pieces that go with everything.
The very first denim collection is live from this steptember, 6th ! This is the very first Denim Capsule of the brand. 100% upcycled denim. Rare are the cool denim suits to be found so, as always, this collection is made with the luxury recycled fabrics.
For us, denim is synonymous with country music, Texas vibes and cowboy aesthetics,” says the beauty, “we want to wear 100% denim, pick up a guitar, shake our heads and drive off in a Cadillac.
Since the creation of salut beauté, the company has not produced any fabric.
In addition to being an amazing way to repurpose existing materials, upcycling has become a real playground for them, a creative opportunity. Recently, the brand has also been doing yarn upcycling, which consists of reclaiming surplus unused spools to make fabric.
Salut Beauté is convinced that many processes are still to be discovered and implemented, for an even more responsible, innovative and intelligent fashion, and it intends to innovate in this direction.
A very limited edition : once they’re gone, they’re gone forever! You know the drill beauties #thedenimcollection.
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