Winter sales started on 20 January, 15 days late. However, an estimated € 130 billion of savings will have been accumulated by 2020. This could be released not only during sales but also well beyond. Here’s a closer look at sales regulation, as well as an overview on trends in areas actively involved in it.
Specific regulations
The sales will run until 16 February 2021, and traders have a few rules to follow to ensure that they are held smoothly. Unlike flash sales, such as Black Friday, or promotional operations that can take place at any time of the year, they follow a particularly strict set of rules. They must take place during a period authorised by the French Commercial Code. They allow merchants to sell goods that have already been on sale for more than a month when the sales start. The duration is also limited to 4 weeks, with a precise start time: 8 a.m. Discounts must be clearly visible on the price labels, otherwise fines may be imposed.
Items bought on sale with a defect in conformity will always be guaranteed for two years. Likewise, the consumer’s 14-day right of withdrawal applies, with no difference during these weeks.
Which offers not to be missed ?
The fashion industry is sure to honour the 2021 edition, just like Zara. The Spanish brand has embarked on an offensive strategy by offering a wide range of articles at low prices : shoes, trousers, dresses, capes and even bags. These range from new boots from the Chelsea collection, ideal to wear with slim jeans, to woollen cape combining quality materials and elegance. One of the current top sellers is a 19.99 € shoulder bag.
E-commerce sites are also offering great deals at the moment. For example, by buying on the Boohoo online shop during this period, consumers can benefit from a 60% discount on all items on the site. They will find all types of clothes, shoes and accessories. Similarly, other platforms such as madmoiZelle publish a whole number of sale products from major clothing brands such as Etam and Kiabi, which should be seized these days.
A whole series of exclusive offers on iGaming’s platforms are also being highlighted, as can be seen on the BonusFinder site, which lists a complete list of online casinos in Canada with promotions at the beginning of 2021. The opportunity to use a free online casino is offered. This includes offering many free spins and no-deposit bonuses on games and slots, such as 21.com, which offers up to 100 no-deposit free spins on the Vampires vs Wolves slot machine.
French perfume and cosmetics giants Sephora, Marionnaud and Nocibé also took over these sales by presenting fragrances at reduced prices, with 30 to 50% off on average. Lancôme, Dior, Yves Saint-Laurent and Burberry are among the brands not to be missed. It is therefore the opportunity to choose new fragrances !
The niche is both long and tight, with four weeks of regulated sales. So it’s time to take an interest in this bi-annual event. However, it is a question of a double vigilance to have: among retailers with their merchandise, and among consumers with the offers of the moment to be seized. Are you going to make the most of this period? Will you arrive in time for your wishes ?
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